Retail Competition Is &Nbsp Hot; Service Is The Core Of Brand Competition.

In March 14, 2011, the long awaited two sessions of the National People's Congress ended successfully. In the "12th Five-Year plan" discussed in the conference, it is clear that "expanding consumption demand as a strategic focus for expanding domestic demand" pointed out that we should fully tap the great potential of domestic demand. Powerful government Policy support Lay a good external environment for the healthy and rapid development of the retail business.

After the excellent performance brought by the economic warming in 2010, domestic and foreign retail enterprises are full of hope for the future development of the industry in 2011 and try to gain more market share in the new year. From the latest blueprint for development in China released by major domestic retailers, it can be concluded that "accelerated expansion" is almost the main theme of all large retail enterprises. Professionals in the industry pointed out that with the recovery of the market, the competition in the domestic retail industry is bound to intensify. In the future, the change of consumer behavior will inevitably lead to the shift of the focus of retail business to service quality. Consumers demand not only the quality of products, but also the pleasure and convenience of shopping. Therefore, under the premise of ensuring the quality of commodities, service becomes the core competitiveness of enterprises. The improvement of service level is closely related to advanced management software. Enterprises can reduce management by implementing management software. operating costs To enhance operational efficiency and optimize service quality and enhance brand image.

In the face of increasingly fierce competition in the retail industry, many retail enterprises have turned their attention to the information management software with high technology content. They plan to establish an efficient management mechanism to reduce the cost of enterprise management, strengthen the information management of enterprises, and provide a more scientific management plan through analyzing the current situation of enterprises through objective data. As the ten largest solution in China, Kate is committed to developing a series of integrated solutions suitable for the current retail industry for China's retail industry, including Daphne, AI Deng Bao Sasa, SASA, Burger King, Zheng Sheng sushi, Yuan Yuan Yuan, a large number of well-known chain enterprises at home and abroad widely recognized.

In the process of development, Keadys has constantly increased the investment and research and development efforts of new technologies and new products, and has set up R & D centers in Wuhan to update and upgrade products. Among them, business intelligence solutions (BI) and smart terminal solutions (Vii) are the most prominent. At the beginning of 2009, domestic fashion apparel enterprises Daphne and run hundred technology once again hand in hand, in-depth cooperation, to provide three-dimensional, multi perspective, penetration and data analysis capabilities of the BI solution, to make up for the traditional retail industry in the traditional analysis of deficiencies, with a view to using scientific and professional means to strengthen cost control and promote performance growth. Kate company provides a software and hardware integrated mobile terminal solution Vii specially designed for retail business. It helps the fresh sushi to achieve fast, safe and unified service and management goals with the most sophisticated terminal information technology. In the face of the opportunities and challenges of the garment industry, Kai Tai and the famous domestic leisure men's brand, arndson, have reached a consensus on the standardized management system of the apparel industry. They have joined hands to create a fast response supply chain, and have set up a network based real-time management system based on the Vii solution, strengthening the management and control of the retail terminal, and helping to establish and implement the new marketing mode.

Since its establishment, Kate has gradually grown. Experts say that in today's intricate market environment, IT providers should also improve their quality of service, actively explore new customers' needs, grasp the new trend of market changes, start from the perspective of customers, test the feasibility and applicability of the scheme, fundamentally solve the difficulties of enterprise information construction, and help enterprises improve their overall operational efficiency. Keadys official said that Keadys will continue to develop a comprehensive IT solution, and provide a good strategy for the innovation and development of the retail industry informatization construction.