Where Does Clothing B2C Go To &Nbsp?

With the rapid development of Internet and

It is reported that Dangdang has expanded its own brand business four years ago, but it has not done it well.

And everyone,

Where does clothing B2C go?

In fact, for clothing e-commerce, many enterprises have begun to seize the opportunity to locate their products, and strive to occupy a place in many e-commerce enterprises.

Dangdang joint CEO Li Guoqing said Dangdang's next step is to focus on household products and clothing.

The target is the first ranking of retail enterprises in the country.

But Chen Shousong, an e-commerce analyst at Analysys, said: "Dangdang is still the most valuable channel."

Expanding clothing business is a strategic attempt of Dangdang, but its attributes to the clothing industry are not very well understood, so the probability of making its own brand is relatively low.

For clothing e-commerce, there are two modes: one is vertical private brand, the other is platform based online channel.

A few days ago, AI consulting announced China's B2C online retailer Top30 in 2010. In the list of pactions, only clothing suppliers occupy the 1/3 share of the entire list, and 50% of them are private brand e-commerce providers.

To this end, Masa Marceau recently held a fashion show, this is the first time the electric business enterprises held a clothing conference.

But people in the industry say, "holding a fashion show is actually a platform for self expression, which is very small for consumers in the circle and the media. Consumers pay more attention to the price performance of clothing."

Channel or brand?

"Compared with the integrated platform, vertical electric providers can make deep efforts to do meticulous work, do a thorough job, establish the top brand of the Internet high-end men's clothing" is our position and goal all the time, with the strength of the brand to increase the customer's viscosity, expand the market share and have the core competitiveness.

Martha Marceau CEO Sun Hongru said.

For the future plan, Sun Hong said that Masa Marceau, while enriching men's clothing, will also march into women's clothing and children's clothing, and focus on high-end positioning, so as to create an internet life brand suitable for the middle class and the new middle class.

As a representative of clothing e-commerce, Taobao was once accused by consumers that "the proportion of counterfeit goods is more than half". This is also the place where many platforms business models are being questioned.

But Li Guoqing said: "Dangdang's business model needs to be changed."

It is to control the number of B2C (business to customer) platforms, and whether a category or a brand is good.

For C2C (personal to individual) business mode, when "C" exceeds a certain paction volume, it must be managed by "B" method.

How does a private brand run?

According to the insiders, with the development of the Internet, there are two different business models of vertical self catering and platform based e-commerce in their respective fields, and the competition between vertical self operated B2C (business to customer) enterprises themselves is becoming more intense.

While everyone launched its own brand, it also developed its sales platform V+ last year.

V+ mall official said that V+ is complementary to VANCL products.

While maintaining the independence of the independent brand, we should make full use of the strength of the third party brand to make the scale and brand of the product more authentic.

It is worth noting that, compared to the van and other brands, the average passenger price of masa Marceau is as high as 350 yuan, which is nearly two times higher.

For such a high price per unit, Sun Hong explained: "Martha Marceau's design of every season takes the latest fashion elements in the world.

The materials are also the best. Some of the materials are imported high quality fabrics that will be used by the big international brands, so they locked the middle and high-end consumers at the beginning.

Xu Xiaohui, who first carved CEO, believes that in the face of more Internet marketers focusing on the development of clothing business, there is not much pressure at the beginning.

"This is just another starting point for enterprises to develop to a certain height."

As for the initial development direction, Xu Xiaohui said: "at the beginning, we should focus on developing our own brand."

But Chen Shou said that the mode of domestic e-commerce self clothing brand is almost the same.

"E-commerce is a fast lane. When the brand accumulates more and the influence is big enough, it will turn to offline store sales."