Dai's First Modern Clothing Brand Enters The Clothing Market

Huang Zhen, deputy director of the leading group office of cultural industry development in Xishuangbanna, said that Xishuangbanna is a famous Dai residence in the country. Dai nationality's clothing is rich in character, unique in style and colorful in color. It is inseparable from the Dai People's unique decorations, unique aesthetic concepts and exquisite skills in their unique geographical environment and long-term labor process. Dai clothing is a business card of the nation. It also has the name of "multicolored Robe", but it did not have an independent clothing brand.

According to the introduction, Dai nationality clothing inherits the special patterns of the primitive totem worship and aesthetic ideas of Dai people. The colors are mainly red, yellow, blue, green and white, with different characteristics in different regions, identities and occasions. They are colorful, with strong visual impact and unique aesthetic feeling. Dai nationality is rich in clothing. It has regional, age, costumes, and regular clothing. It has unique charm, unique techniques, exquisite workmanship and exquisite workmanship. It is the crystallization of diligence and wisdom of the Dai people. It has "one flower, one world, one leaf, one Bodhi". In the process of recognizing nature and imitating nature, Dai people created unique clothing culture with unique aesthetic ideas and exquisite craftsmanship.

However, in the process of the rapid development of economic globalization, the traditional culture of the nation has been greatly impacted. Faced with the impact of modern civilization, how to protect, inherit and develop the cultural connotations of traditional costumes of ethnic minorities is an urgent, realistic and severe problem. Dai's traditional clothing culture, as one of the Dai's business cards, is also facing a shock. Some traditional elements have gradually quietly withdrawn from the stage of history. Therefore, Xishuangbanna proposed to enhance the protection, inheritance and innovation of Dai costumes to a new height, to explore and explore the potential cultural connotations of Dai traditional costumes, develop modern Dai costumes and corresponding tourism product culture, and allow them to survive and develop in modern civilization.

"Shui Yun - Saul" Dai brand clothing is jointly designed and developed by the national costume Research Institute of Minzu University of China, the China clothing talent research association and Xishuangbanna. With the great Dai culture as the foundation and the daunting fashion culture of the daunting people as the main line, the inheritance and development of the Dai costume culture is the main purpose. It fully demonstrates the rich cultural connotations of the "water rhyme and Saul" brand and the design concept of combining traditional and fashion.

According to Professor Qi Chunying, director of the national costume Research Institute of Minzu University of China and professor of the National Institute of clothing and talent research of China, the "water rhyme and Saul" clothing brand is carrying out the new research and development on the basis of maintaining the Dai multi branch clothing, and deduces the endless charm of Dai costumes, coupled with the meticulous tailoring design of modern artists and fashion designers, and the improvement of Dai's clothing fabrics, so that the fabrics can be both beautiful and generous while conforming to the climate characteristics of Banna. The brand of "Shui Yun Sha Luo" will soon be on the shelves in department stores.