ZARA Boarded Quality Blacklist Regulation Can No Longer Be Used To Foreign Brands.

In a comparative experiment conducted by Beijing consumers' Association, ZARA, Marlboro, Hush Puppies and so on are well-known.

Recently, the "foreign brands" of foreign famous enterprises have been unveiled. Another big brand that people have been trying to do and worship is not a perfect fairy.

In particular, the ZA R A, which is "seven into the palace" in two years, has no quality problems, and its arrogant attitude makes consumers "unable to afford it".

Why are foreign brands so big?

For China

Ineffective supervision, "accustomed to" the brand of foreign brands.

Why?

The weakness of domestic brands is "arrogant".

In the era of global market competition, foreign brands rely on capital, technology and management advantages to seize the opportunities in China's market.

In addition to several large brands, most of our national brands are still in the stage of exploration and start.

It is precisely because of the weak competitiveness of domestic brands that foreign brands are becoming more and more popular in China's huge consumer market.

"Strike iron must first be hard", and when the independent brand has more competitive power, can foreign "foreign brands" lower their arrogant head.

The concept of consumption is not mature enough to be "haughty".

In recent years, with the concept of "adequate food and clothing" Chinese consumption from the food and clothing to the enjoyment type, some consumers have also appeared blindly worship the famous brand, the non brand name does not buy, is not the brand name does not need the abnormal consumption view.

As you can see, China's luxury consumption accounts for more than 1/3 of the world's market, and the luxury market in China is generally more than 20% higher than that in foreign countries.

In fact, some brands of products are basically produced in China, and a brand is posted abroad, which turns out to be a high-end product in some people's eyes.

This immature concept of consumption has indirectly contributed to the "temper" of foreign brands.

It is hoped that a pile of "quality gate" can arouse the domestic consumers' mature and rational consumption mentality and raise the awareness of protecting rights and interests.

In short, the "rampage" of foreign brands in the Chinese market is due to the overall defect of the market environment, not a factor.

Only by establishing a sound regulatory mechanism, cultivating a well competitive domestic brand and establishing a mature and rational consumption concept can we form a market pattern of "foreign brand" and "local brand" in an orderly competition, so as to establish a consumer centered market environment and really put the interests of consumers first.