Big Card Is Hard To Break Through Five Major Quality Barriers

Casual clothing fabrics are not rare. The price of big brands often tens of dollars or even thousands of yuan, but they frequently touch the quality "minefield".

Manufacturer

Emphasis on color neglect

Unqualified product quality is the first problem of raw materials.

From cloth to yarn to textile to printing to manufacturing, these links are interlinked. If any part of the problem goes wrong, it will affect the quality of products.

A clothing company's design director told reporters that the general brand businesses have their own procurement department to be responsible for selecting materials. However, because the style and color of clothing are more important factors affecting consumers' purchase, some purchases only focus on the shape and color of cloth, while ignoring the quality of cloth, and there will be problems when purchasing.

There is also a situation where producers are adulterated in terms of quality, such as getting clothes.

Market

Limited energy sampling

Shopping centres often check the quality of goods that are in the brand.

One in Hebei

Brand dealer

Turn a deaf ear and sell as usual

Reporters call ZARA Beijing branch, when reporters asked about the quality of clothing, the staff said, it is not easy to accept any interview.

ZARA has not responded positively to media requests for interviews.

Few response to the test results.

Detection of "problem clothing", there are few unified recall measures.

These unqualified famous brand casual pants are expensive, and they usually sell for four hundred or five hundred yuan, and the price is more than 1000 yuan.

ZARA has been identified quality problems for several times. However, even if the quality is not good, the brand will not "recall" the goods, not worry about smashing the brand.

The analysis points out that in recent years, foreign brands have sprung up, and many domestic brands have split the "cake" of the domestic clothing market. Various styles and materials are emerging in an endless stream, and most consumers do not know their quality.

Consumer

The buyer despises the seller and is bold.

ZARA has been identified quality problems for several times, but knowing that the quality is not good, consumers still want to buy it.

If consumers attach great importance to quality, the sales side naturally can not belittle it.

Some consumers say that the style of ZARA is an important reason to attract them.

For consumers, buying casual clothes is more concerned with brand, style and price, and often does not pay much attention to its inherent quality.

A clothing brand official told reporters that clothes almost 24 hours a day do not leave the body, the pores of the skin will be harmful substances "eat in", causing serious harm.

If consumers despise quality problems, the seller will not pay attention to quality problems again.

Five levels of clothing quality

Fiber content: reflect the fabric quality.

Formaldehyde content: releasing free formaldehyde when dressing, endangering human body

PH: disqualification of acidity and alkalinity will destroy skin resistance

Color fastness: easy to fade and damage human body and clothing {page_break}

Odour: excessive chemical residues damaging health

Buying clothes

According to the national standard, B clothing can directly contact the skin, C clothing is not suitable for direct contact with the skin.

When you buy casual pants, you should look at the appearance quality and see whether the contents of the labels match the real situation of the goods.

It is suggested that consumers should wear new casual pants after washing.

You should buy clothes from reputable shopping places and keep shopping vouchers.

Event playback

Recently, the Consumers Association of Beijing sampled the casual pants sold by the major shopping malls in Beijing.

Of the 57 samples, 21 samples were unqualified and the failure rate was nearly 40%.

One of the ZARA casual pants fabric nominal is inconsistent with the actual measurement.

Samples of gold crocodile, Bryan BRUIN, G2000 and Weiming W&M casual pants were detected with formaldehyde content and pH exceeding the standard.

The color fastness of 15 brands of casual pants, such as Marlboro, prestige, sketch, G2000, Jin E and Guan Qi, are not in line with national standards.