Jinjiang Shoe Companies Join The International Exhibition To Broaden The Market.

On April 13th, from March 14th to 23rd, the Jinjiang Municipal Bureau of Commerce organized 25 enterprises to Germany for the 111st Dusseldorf, Germany. wsa (GDS), and carried out around the exhibition. market Investigation activities. It is reported that the exhibition booth area of 470 square meters. At this exhibition, Jinjiang enterprises received nearly 967 professional buyers, of whom nearly half were new customers, and most exhibitors received purchase orders or proofing contracts. Exhibition The direct intention of the site is $about 20000000.

　 Jinjiang shoe companies attract many buyers

"The purpose of this group's exhibition is to further enhance the international influence of" China Shoes Capital Jinjiang ", to reflect the overall strength and normative effect of" China Shoes Capital Jinjiang ", and to guide Jinjiang footwear enterprises and brands to embrace the international market. Zhuang Yuejin, deputy director of Jinjiang Business Bureau, told reporters that the participating enterprises generally reflected that most buyers were more professional than the Jinjiang shoe fair and Canton Fair. Many buyers were not able to reach customers from Jinjiang shoe fair and Canton Fair, and the success rate of later tracking was much higher than that of domestic exhibitions. "Through this group exhibition, Jinjiang enterprises not only obtained information, collected samples, explored cooperation, but also found gaps, enhanced confidence and further enhanced international customers' awareness of Jinjiang brand." Zhuang Yuejin said.

"Our focus on this international shoe exhibition is to promote Jinjiang casual shoes to international traders, and to optimize orders through exchanges with international traders." Chen Anhui, the head of the business department of Quanzhou Peng Xiang Xingye import and Export Co., Ltd., who is attending the exhibition, said that he hoped to expand the international trade channels for the Jinjiang shoe enterprises through GDS international shoes exhibition and narrow the gap.

"Although the overall effect of this exhibition is good, it also brings some reflections on Jinjiang shoe enterprises." Chen Anhui told reporters that due to the economic environment in recent years, this year's GDS compared with previous years, there are some "less than enough" taste. Jinjiang enterprises rely on low prices in previous years to attract buyers to make big money more difficult. According to Chen Anhui, due to the economic environment and other factors, this year's exhibitors will be fewer than in previous years. Although Jinjiang enterprises have received many professional buyers, many buyers only signed the proofing contract, which is different from the grand occasion that most buyers like to sign the order on the spot. Many companies have found that this year there are many similarities in European buyers' order styles, for example, a large number of buyers choose Jobon shoes. This may be the next trend, which may be a hint to the domestic casual shoes market.

　 Not many orders

Brand promotion effect is good.

Speaking of signing the bill, Liu Xiaoyun, the business manager of the Hua Kun shoe industry Co., Ltd., who also attended the exhibition, also told reporters that orders for this year's harvest were not many. Turning to the reasons for not many orders, Liu Xiaoyun told reporters, "this order is not much, the main reason is that prices can not agree, buyers bid low, orders more, we can not do a loss of business." Nowadays, the cost of production has increased dramatically, and the original price advantage has gradually faded away. It is not so easy to imagine the large volume of orders taken in the past.

Chen Anhui expressed deep sympathy for this. "Our price is no longer an advantage in the market. Due to the dramatic increase in raw materials and labor costs, the price of footwear companies in Jinjiang has increased by about 10%~15% this year. At the same time, its design, R & D capabilities and services have not yet been increased in the same range, which will affect the right to speak when our enterprises negotiate with buyers." Chen Anhui told reporters this. It is reported that this exhibition, Peng Xiang Xingye company's situation is very good, 3 days signed a total of more than 20 buyers proofing contract, even so, still can not let them feel satisfied.

Reporters learned that, in fact, although the group's expedition was affected by the environment and other factors, many Jinjiang shoe companies exhibiting with the group still indicated that they still had a lot of gains in brand promotion. {page_break}
 

On the one hand is the promotion of regional brands, let the international buyers know more about the shoe industry in Jinjiang, on the other hand, they also do a good publicity for their enterprises in the international exhibition platform. "Being able to participate in international first-class exhibitions is a manifestation of strength, which has laid a good foundation for the subsequent participation of enterprises." Liu Xiaoyun said.

"The footwear industry in Jinjiang has participated in the exhibition, playing a regional brand on the international platform, which has made an excellent foreshadowing for expanding international trade channels in the future." Zhuang Yuejin introduced to reporters that at the current GDS shoes exhibition, the exhibition hall of "China Shoes Capital Jinjiang" suddenly appeared, and the stalls were built with great innovations. The uniform logo of "China Shoes Capital Jinjiang" was adopted, attracting many buyers to stop. At the same time, the exhibition site focused on "China Shoes Capital Jinjiang", and in each Pavilion there were well-designed "China Shoes Capital Jinjiang" publicity materials, so that more foreign buyers have a better understanding of Jinjiang's development. This has achieved the expected publicity purpose for this event.