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Zhang Guoreng: The Mobility Of Home Textile Designers Should Be Analyzed From The Perspective Of Brand Development And Their Own Value.

2011/4/11 15:58:00 82

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The Value Of Zhang Guoreng'S Home Textile Designer

At present, the mobility of designers in home textile industry is very large. It should be said that it is a common phenomenon in the industry.

This problem can be analyzed from the following two aspects: the need for brand development and the realization of the designer's own value.

The frequent flow of home textile designers is obviously unfavourable to enterprises.

First,

Designer job hopping Club

It will affect the continuity of brand development of enterprises; second, it will add new competitive factors to enterprises; third, it will disclose business secrets and design concepts of enterprises.

The bosses would complain that my hardworking designer wings flew away.

But from a higher perspective, this is also normal.

There is a jargon saying: "the brand of iron hit, the designer of running water."

A brand which can stand up to the test from product development to marketing, from the upstream of the industrial chain to the terminal management is operated by team cooperation, and more importantly, the brand has a profound brand culture as its support. These are both difficult to take and are difficult to copy.

The flow of individual designers will not have an impact on the overall situation.

Decision maker

We should take a more inclusive view of the flow of designers.

There are many designers who have been outside for a while, and have increased their knowledge to the original enterprises.

For the enterprise, the key is to have a clear brand positioning and persistent brand building.

If we insist on doing so, we will be able to "build nests and attract Phoenix" and attract more and better designers to join the brand building of this enterprise.

For designers, whether they are old designers who have worked for many years, or young designers who have just graduated from colleges and universities, exist.

Self worth

Constantly realizing problems.

"Talent flow" is a manifestation of social progress. Many designers update knowledge and concepts in flow, and find a better platform suitable for their own development. Therefore, designers' job hopping is completely beyond reproach.

However, the designer should have a clear position of himself, and the realization of the designer's value is based on a clear self positioning.

If a designer thinks his design theory and personal design style are different from the product style and brand idea of his company, the idea of "job hopping" is entirely understandable.

However, if a designer does not have a long-term goal, he will quit his job just by looking forward to his immediate interests, leaving his existing environment and team, which will cause harm to his own design career.