Garment Industry Pformation "Fast Fashion" Is Hot

Some people say that because of the same name as "CHIC", China International Clothing and accessories.

As an annual industry event, the exhibition area of 110 thousand square meters is divided into 11 professional exhibition areas: Men's wear, women's wear, casual wear, children's wear, underwear, leather / fur, feather and down, fashion accessories, designer's gallery, clothing resources, overseas exhibiting group and so on. More than 1000 brands from 19 countries and regions are competing to appear. Among them, the number of local clothing brands is more than 600, occupying nearly 80 thousand square meters exhibition area.

In recent years, with the Spanish ZARA, Sweden's H&M, Japan's UNIQLO and the GAP of the United States and other international fashion retail giants quickly scrambled to the Chinese market, "fast fashion" has been raging.

"Fast fashion", also known as "popular fashion", is mainly in line with three core requirements. Products are closely following fashion trends, fast supply and public prices.

At this fair, the "fast fashion" of the local clothing brand is giving people the best light.

Gong Zheng, chairman of the first team to enter CHIC's atten men's clothing (China) Garments Co., Ltd., told reporters: "A Shi passed.

At this Expo,

At the same time, "creating fashion" has become a new way for Chinese clothing enterprises.

On the first day of the CHIC2011 opening ceremony, the "seven wolves" came to the news and bought a 100% stake in Kenna Clothing Co., Ltd., China's well-known international brand agency, at a price of 70 million yuan.

The next day, the "seven wolves" officially announced in its news conference that the acquisition of Hangzhou Kenna Clothing Co., Ltd. is to create an international luxury brand agent platform to enter the Chinese market.

According to Zhou Shaoxiong, chairman of the company, at present, Hangzhou Kenna has the agency of the world's top clothing brands such as Connally (Canali), Versace (Versacecollection), and world famous jewellery brand George and Jason (GeorgJensen).

According to the McKinsey report, luxury goods sales in China reached $12 billion in 2010, and sales of luxury goods in China will reach US $27 billion in 2015. China will surpass Japan to become the world's largest luxury market.

According to the analysis of the industry, the huge consumption potential of China's luxury goods market is an important factor for the seven wolves to buy Hangzhou Kenna.

"Through international brand cooperation with Canali, we can promote the internationalization of the seven wolves brand, better integrate international brand resources and create a fashion industry."

When Zhou Shaoxiong said this again, he put stress on the "leading fashion industry".

"CHIC2011 defines the theme as" discovery "- the pformation of brand is promoted to achieve rational thinking and pformation of thinking mode through changes in the internal knowledge of enterprises, which will lay a new foundation and create new conditions for the brand to seek further development.

Chen Dapeng, executive vice president of the China clothing association, believes that every year, colleagues in the industry will not only be able to understand the development of industry and market through the eyes of China International Clothing and Accessories Fair (CHIC), but also pay attention to the past, the present and the future of the clothing industry and clothing brand through CHIC, and at the same time feel better at the new stage of the development of the industry. After the rational precipitation, the brand of Chinese clothing brand will go back and forth again.