CHIC&Nbsp; &Nbsp; Aldton Brand Interview
In March 28, 2011,
Aldton
debut
China International Clothing and Accessories Fair
(CHIC) city of ascension
Leisure time
Men's wear
With cutting-edge
brand
The irresistible force makes people sit up and take notice.
He looks very confident.
brand
Mr. Chen Tao, the center manager, accepted.
World clothing shoes and hats net
Reporter's interview.
Reporter: what do you think is the most important thing for business operators to pay attention to?
Chen Tao: it's human, spirit and culture.
Alston's culture is diverse, just like a young mind.
There are armed forces, schools and families.
Corporate culture can be interpreted in 12 words: honor, execution, dream, growth, happiness, gratitude.
Alton has been sticking to the principle of "building culture and ensuring results".
Let your own
staff
In recognition of corporate culture, they form consistent values.
Aldun has its own business school, and its effectiveness is similar to that of its own "Whampoa military academy".
All reserve managers, shop owners and even higher management will often attend classes and training in business schools.
Alton has established contacts with many excellent training institutions in China, and the training content is quite rich, from execution to ability.
standard
All enterprises have encountered and may encounter problems.
With these training, Alton is improving step by step.
staff
At the same time, the level of business is imperceptibly inculcate the values recognized by enterprises.
These 16 words serve as the spiritual guidance for the pulse of enterprises.
Chen Tao said: "culture based on respect can maximize efficiency."
World clothing shoe and hat network reporter: in the fashion industry, many people are discussing the SPA business mode. What do you think of it?
Chen Tao: aldton
Men's wear
Since 2003, this advanced operation mode has been continuously explored and studied.
However, this kind of learning is not a mere imitation, which incorporates more features and pursuits of Alston.
The key to the victory of Alston is to rely on "
fashion
The marketing concept of "super value and diversified".
The high value ratio is the start of Alton.
market
The sword.
Because of the direct marketing mode of shops, the intermediate links of agents were omitted, which greatly reduced the profit margins and left real benefits to consumers. Therefore, the products of Alston had a great advantage in price.
On the other hand, the suppliers of Alston are mostly high-quality suppliers in various domestic categories. Alston uses group purchase and order production, so the quality of the products is quite guaranteed.
In December 2005, aldton launched the "city" in the country.
Leisure time
"New concept" put forward in the marketing, "a small amount of money, every day new" to ensure that the diversification and freshness of the goods.
Affordable prices, high quality,
fashion
Popular
He quickly accumulated good results in the industry.
market
Word of mouth.
Although it is also a franchising system, as an agent of Alston, it is much easier. It is better to call it an investor rather than join.
Aldton
Men's wear
All vertical stores are managed vertically by direct vertical management and operation, from shops to location selection, decoration shop, recruitment and training, new store opening, store operation, marketing planning, shop supervision, customer management to financial control. All franchisees are directly managed by the head office vertically, and investors only need to understand their business status regularly.
Take a look at the business reports, and the rest of the work is done by company professionals.
World clothing shoe and hat network reporter: what is the risk? Investors do not interfere in the operation, so who pays for the mistake?
Chen Tao: in the model of Alston, the most notable point is the commitment of franchisees to zero risks.
This mode is too tempting, easy and secure for franchisees, but it is self-evident to Alton enterprises.
We are not worried about the development of the franchisees at the moment. Some well-known domestic venture capitalists have come to ask for cooperation. We are considering whether we can cooperate with them. In addition to capital, we value the amount of help they can bring to our management, capital operation and other aspects.
At present, Alston has rapidly built nearly 200 terminal chain stores in East China.
standard
The development strategy of "replicating" will continue to optimize the fashion retail mode. It plans to exceed 1000 chain stores in 2015 and more than 5000 chain stores in 2020.
World clothing shoe and hat network reporter: for this figure, it is incredible.
Chen Tao: some sports
brand
You can make seven thousand or eight thousand stores as a wider public.
fashion
Leisure time
Men's wear
It is absolutely capable of such a scale.
At present, there are only more than 100 stores in the South of Jiangsu area, and every store sells very well. This shows how intensive the opening mode is.
market
It is affordable.
Now, the new spring and summer products of Alston are on sale.
brand
Consistent
fashion
fashion
There are many bright spots in this season.
People can see many of the big international brands, one belonging to Alston.
fashion
Fan is forming.
World clothing shoe and hat network reporter: what do you think is the difference between the results and expectations of the Expo?
Chen Tao: our first participation in the Beijing Expo is to enhance us through this Expo.
brand
In addition, we want to find better cooperation resources through this Expo.
This time we got a lot of harvest. On the 28, we held a small one.
Attract investment
Yes, the site signing is very hot. It has exceeded our expected effect.
In our exhibition area, there are many franchisees who come to consult.
I think the Expo is really a good platform. Next we will pay more attention to this.
Exhibition
。
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