2011CHIC Domestic Products "Solidarity" &Nbsp; Foreign Brands "Test Water" China'S First Stop

The red tide of 55th anniversary celebrations has just been held.

The layout of some exhibition areas is full of artistic atmosphere.

Because of the same name as CHIC, China International Clothing and Accessories Fair has always been fashionable.

The most important activities of the Chinese garment industry jointly organized by China clothing association and so on have attracted many spectators since the opening of March 28th. Vendors, buyers, distributors, franchisees and designers have gathered in the fair. While displaying and sharing the "most real" trend, they are also struggling to compete for the big cake in the Chinese market.

Many foreign brands also regard CHIC as the first stop to enter China's "test the water".

Germany's largest

Attracting media and attracting buyers and agents at the same time

This is the largest in Beijing.

After 19 years of service fairs, this year's service facilities are becoming more and more perfect. Besides providing free shuttle cars, the organizing committee has also launched CHIC TV and CHIC daily, so that people who visit the exhibition every day can get the freshest first-hand information.

Exhibition highlights

"Joint efforts" to promote local fashion industry

The trend this year is particularly popular. It is not only holding exhibitions, but also holding together.

The famous American Exhibition Agency "ENK international" has convened more than 20 American brands, including men's wear, casual wear, street wear and other American fashions, including Hudson jeans, Paige and other popular hip hop style cowboy brands.

The Taiwan Textile Industry Development Association also assembled 15 brands, such as big love, science and technology, Sino Arab company, and so on. At the same time, 13 high-quality manufacturers in Taiwan jointly promoted the brand image of Taiwan design and Taiwan manufacturing, and expanded more business opportunities.

The same is true of the mainland. Beijing's ten largest brand costumes appear in W4's "Beijing district" to show the strength of Beijing's best-selling brands. The Shenzhen Apparel Association has launched a special exhibition of Shenzhen exhibition group and held a Shenzhen fashion brand fashion show. Fujian lions also held the recommendation of Shishi casual wear City and the fourteenth cross strait textile and Garment Fair and 2011 casual wear Expo at the fair, and "resultant force" promoted the development of local fashion industry.

China and South Korea jointly release "East Asian design"

South Korea is a special partner of CHIC2011. After the opening ceremony, the organizers arranged the joint fashion show between China and Korea. It also sent a signal: the original and cutting-edge designers are the main driving force for the development and progress of various brands.

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The Sino Korean joint fashion show has posted the label of "East Asian design power", which is a fashion icon designer who has emerged internationally or has a good response.

The five Chinese designers who exhibited in Paris fashion week and five popular designers from Korea have brought their own masterpieces to enable more ordinary viewers to see the new designs of the two countries on the spot.

Feng Dehu, vice president of China Garment Association, believes that this joint publication and exchange will help "prosperity of the Asian clothing market".

"Fast fashion" brand force

Vic has yet to move, but there is already a "fast fashion" brand that first enters the Expo to promote its products.

The fast fashion brand N&Q, who won the "China clothing brand annual award" award this year, has placed 400 square meters of booth in the men's wear Hall of the Expo, and has shown a video clip on the online and offline fitting system.

In addition, he launched the "fast fashion" trend show at the Expo, showing nearly 100 new models that will be launched by N&Q buyers and designers this year.

> dialogue

Beijing brand exhibition

Give the company an appropriate window.

Evergreen, President of Beijing garment and textile industry association, senior economist.

Reporter: why do we organize ten famous brands in Beijing?

Evergreen: mainly to play the role and role of the Beijing platform, the exhibition has been held for many years, and many Beijing enterprises are doing the exhibition alone here. But considering that some enterprises do every year, they need certain strength to support them. Besides, if some small enterprises are unable to bury them in the exhibition or participate in the exhibition, they will have a bigger burden on them. We have set up the Beijing fashion capital brand exhibition, unified exhibition, giving each enterprise an appropriate position, giving them a window to show and negotiate, and a shared display platform.

Reporter: will we build the "Beijing Pavilion" in the future?

Evergreen: on the whole, the strength of Beijing enterprises is limited, and the cluster of brands is still in the process of growth, or it helps enterprises to make brands stronger and influence bigger.

If one day we can realize this wish, we are very happy. This shows that the strength of Beijing clothing brand is very strong. We are also looking forward to this day.

Reporter: what characteristics do you think Beijing brand has compared with other regions?

Evergreen: compared with the big brands such as Zhejiang and Jiangsu, Beijing brand is relatively small in scale, but Beijing should not go to scale with them alone. Beijing pays more attention to refinement, brand and quality, genuine goods and deep cultural deposits, and pays more attention to the connotation behind the brand, and it also needs to continue to improve in fashion design.

Reporter: as an economist, what is the significance of the Expo in the sense of economics?

Evergreen: the fair is also a very influential platform, but it is not suitable for every stage of every enterprise. Enterprises should choose according to their own needs.

Some brands have grown up from here. After the market has done more successfully, they may not need such platforms.

Some new brands are optimistic about this platform and hope to show them here. I hope people will know about it. I think this is what the enterprise needs to develop to a certain stage.

Like some more mature brands, such as Shun Mei, Gep and park, they all come back to explain the need.

This year, I also noticed some designers' display. This is very good. China's garment enterprises need to develop the support of design strength, support designers and designer corridors, which are very helpful to them and help the future development of the garment industry.

Brand voice

Promoting environmental protection display behavior

? Shi Jie, a famous designer, creative director of Jerry fashion.

I do not think it is too much to pursue the business purpose at the Clothing Fair. Only taking it as a platform is the scientific behavior. That is the significance of the Expo.

In addition, I hope you will advocate more environmental protection display, and the decoration is too wasteful.

We should learn from Europe and the United States on the exhibition. There is a unified plan for the whole stadium. The brand can do it by itself, such as bringing in flowers, decorating and making tablecloths or stools. In this case, the air is good and environmentally friendly. It really touches people by brand names and atmosphere rather than attracting people's attention by decoration.