Most Overseas Returnees Are Not Convinced By The Chinese Market.
"
Returnees fashion designer
"Clothing brand designed"
The idea is ahead.
But with the Chinese market "acclimatized", while the works of home grown fashion designers, although "localization", but there is no bright spot in the design concept.
Yesterday, Shanghai Univer Paris Fashion Art Institute held Sino French fashion culture exchange activities.
Advanced custom made garments
Designer Yu Xiangqi pointed out that talent training in fashion design should be "Chinese and Western" in order to get the "big cake" in the fashion area.
Yu Xiangqi told reporters that China's young "class" fashion designers are divided into two categories, one is designers who returned overseas from overseas. They believe that they have mastered a set of advanced design concepts in Europe and America, and go back to China to copy these elements to create their own brands. Unfortunately, most of them suffer from "acclimatization".
"Europe is particular about stereoscopic cutting and small batch production. Some ideas are not consistent with Chinese tradition. Some overseas students did not have enough research on Chinese consumers, so they brought the works of advanced ideas to the public market, which was not enough for the market, and finally failed to get customers' approval.
Yu Xiangqi said.
The other is home grown fashion designers who are able to grasp the psychology of Chinese consumers and work hard in terms of color and style in order to win customers' favor.
But on the other hand, the domestic manufacturing concept of finished learning designers is rather old and lacks bright spot, so it is difficult to stay in the market for a long time and still needs to work hard for innovation.
Yu Xiangqi pointed out that the cultivation of fashion designers is correct in the way of internationalization. Students need to learn various advanced design concepts and manufacturing concepts in different countries and different cultural backgrounds.
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