Unbearable Cost Pressure &Nbsp; Shishi Shoes And Clothing Enterprises Strive For High-End Manufacturing.

2011/3/30 15:15:00 61

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Cost Shoe Clothing Enterprise High-End Manufacturing

Only high end has a way out.

A few days ago, in the early autumn of 2011, Cai Jianlei, chairman of the company, gave a clear and forceful presentation to all participants.

Agent

Commitment, dream is possible, if you can not sell half of the product, you can return it all to him. "

Pay the bill

"But the condition is to give him ten yuan for each pair."

Why does Cai Jianlei have such great confidence and courage to dare to set a "military order" to agents?

In fact, he dares to do so.

Store

Be confident.

Tsai chief analysis, now has entered a period of consumption maturity, consumers no longer choose cheap products, more often want to reflect themselves through clothing.

taste

Taste, life philosophy and social status.

To this end, this year's autumn and winter sports products will increase R & D efforts and focus on products on the basis of last year's production.

Quality testing

Work hard and choose superior raw materials.

At the same time, in order to effectively cope with the increase in raw material and labor costs, the profit of shoes and clothing products is also imperative.

Behind the collective price increases this year is the huge increase in raw materials and labor costs.

Guo Lili, Vice Minister of the Shishi private enterprise association, pointed out that labor costs and fabric costs have increased sharply this year, and the pressure has suddenly increased.

"Just got a raise again, on average, every worker adds 200 yuan a month, now the workers' monthly salary is basically over 2200 yuan, and they also need to eat and eat."

If it does not reach such a level, it is difficult to retain skilled workers.

On the other hand, the price of raw materials has gone up very badly. The price of imported fabrics has increased by more than 30% this year.

Guo Lili told reporters that Shishi has a large scale of shoes and clothing industry and the number of brands, such as rich birds, wooden woods, puzzle cards, Wirancis, and so on, and many other enterprises have made great breakthroughs in the overall brand image and comprehensive strength, and will never lose some international brands.