Red Bean New "North Up" Brand New Journey

In March 28, 2011,

In Beijing, China International Exhibition Center (New Museum) was opened as a frequent visitor to the Expo.

The image of men's clothing, this year, is to enhance the brand image and join the film Red Star Duan Yihong. Once again, he came to the starlight road which once created the "China's mainstream lifestyle" and shouted for the "Chinese man" spirit and spirit to further enhance the depth and breadth of the red bean image "men's" brand tour.

The exhibition area of one hundred thousand square meters, over one hundred thousand professional spectators, exhibitors in more than 20 countries and regions, and more than 1000 exhibition brands.

It has been recognized by the industry as an excellent platform for clothing brand promotion, market development, innovation display, trend publishing, resource sharing and international exchange.

In recent years, with the continuous improvement of the fashion of the exhibition, the integration of various cultural, artistic, creative and other cross boundary resources has made the March fair become the focus of every year in the fashion industry and even the society.

It is in this internationalization, fashion and brand gathering platform that the red bean image men's clothing grabs the opportunity of the pformation era, repeatedly exhibiting and holding various fashion forums to make red beans more and more popular among the people.

This exhibition

On the basis of preserving the original style, the booth also integrated the Chinese man elements into the whole exhibition hall, which is complementary to the culture of the red bean culture. It is particularly prominent throughout the exhibition hall, so that visitors can feel the strong red bean culture when they enter the museum.

Not only that, the red bean image men's clothing has carried on the conformity innovation to the dissemination, uses the conformity dissemination form: through the network media platform interaction, the CCTV, the local media linkage as well as the newspaper, the outdoor and the train advertisement's auxiliary, the omni-directional, three-dimensional type "red bean men's clothing, love Chinese man" brand appeal point carries on the comprehensive propaganda and promotion, strives to obtain the biggest effect.

In order to bring the event to a climax,

It was also installed to strike while the iron was hot. On the 29 day, a summit forum was held by industry and dealers.

This summit forum takes "Chinese men" as a discussion topic.

Through ordinary people, artists, professionals and many other perspectives, we explore and explore the outstanding characteristics of Chinese men.

In order to better create the brand concept, red bean launched a "Chinese men's outstanding character voting" campaign on the Internet, which triggered a heated discussion among netizens during the activity.

The key words such as "responsibility", "introverted" and "strong" stand out.

For many years,

It has always taken the creation of national brand as its responsibility, carefully designed, carefully selected materials, and meticulously sewed, and each garment has poured a lot of effort into it.

Now, enterprises have stricter demands on themselves. They earnestly explore the characteristics of Chinese men. They really want to design and tailor clothes that are really suitable for them.

We believe that with such an attitude of perfection, the brand that will always put consumers in mind can develop continuously and become the pride of the nation and the classics of the times.

At the summit,

Mr. Zhou Mingjiang, chairman of the board, gave a wonderful speech on the theme of red bean men's love for Chinese men.

Through his words, we can feel that red bean is trying to create excellent quality and fine quality red bean men's clothing, just to give back to the Chinese men around us.

And the idea of "red bean men's love for Chinese men" is also originated from the responsibility of red bean, which stems from the deep love of red beans from the bottom of the heart to Chinese men.

What is even more touching is that the enterprise conveys not only a brand new concept, but also people's understanding and concern for every ordinary and great Chinese man.

They are like a firm mountain peak, giving us solid support.

Behind their silent words, they are unswervingly dedicated and persevering.

In 2011, CHIC positioned the new theme as a "discovery" trip. This coincides with the theme of the red bean image "men's discovery" in a certain extent. We also believe that the red bean image men's dress under the new image will take another new world in the Beijing fair.