The Seven Wolves Purchase Clothing Agency Will Start Selling Versace In China.

Yesterday, domestic men's clothing enterprises

Announcement of formal acquisition

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Hangzhou Kenna is an international luxury brand agency.

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Chairman Zhou Shaoxiong told reporters: "the acquisition of Kenna Hangzhou is because we are very optimistic about China's luxury market development space; in addition, it can strengthen cooperation with international brands, create an international luxury goods agent platform to enter the Chinese market, and provide opportunities for the seven wolves to enter the military interstate market."

It is understood that

The 100% stake in Hangzhou Kenna was acquired at 70 million price.

Hangzhou Kenna was founded in March 2008, mainly engaged in

And Connally's agency business in mainland China.

After two years of development, Hangzhou Kenna has become one of Connally's two largest agents in China. At present, Connally has 15 brand outlets throughout the country, and Versace has four outlets, mainly in the northeast and East China.

Zhou Shaoxiong, chairman of the board, told reporters that he was still negotiating with several international luxury agencies and did not rule out the possibility of further acquisitions.

"China's luxury market has huge consumption potential, which is an important reason for our acquisition of Kenna in Hangzhou."

He said.

According to McKinsey's report of the consulting firm, sales of luxury goods in China in 2010 reached US $12 billion, and sales of luxury goods in China will reach US $27 billion in 2015, when China will become the world's largest luxury market.

After the acquisition of Hangzhou Kenna, there will be a new expansion plan this year.

Zhang Jianmin, general manager of Hangzhou Kenna, told reporters that Connally's network will be expanded from 15 to 18, and Versace will have 4 stores now, developing rapidly to 11.

It is understood that Versace has 4 agents in China, and Hangzhou Kenna is mainly responsible for sales in East China, North China and other regions.

Our new Versace stores this year are mainly concentrated in cities like Beijing and Shanghai.

Zhang Jianmin told reporters.

According to reports, the seven wolves men's purchase of Hangzhou Kenna, in addition to optimistic about luxury goods in China's market, but also want to take the opportunity to cooperate with international brands, do not rule out.

Enter the luxury sector.

"Seven wolves men's clothing launched the strategy of living hall in the year before last, and launched the life hall of seven wolves men's wear in the first tier cities. The products include men's clothing, leather shoes, watches and so on. We hope to cooperate with these international brands and enter the international market in the future."

Performance bulletin was released in January 29th, operating income 2 billion 193 million in 2010, an increase of 10.38% over the same period last year, and net profit of 280 million, an increase of 37.43% over the same period last year.

In the case of relatively abundant funds, Zhou Shaoxiong, chairman of the seven wolves men's wear, said: "if there is a suitable opportunity, we will continue to buy luxury agency and increase the international luxury brand of Hangzhou Kenna agent."