International Shoe Brands Join Hands With Dongguan Shoe Companies To Tap China'S Market

On March 25th, Spain's famous footwear brand Callaghan (CallagHa) and Dongguan Qisheng Shoes Co., Ltd. (hereinafter referred to as Qisheng shoes industry) hit it off on thick street. Callaghan set up the first flagship store in Dongguan by virtue of its hi-tech technology and the experience of Qisheng shoe's mature management and operation.

According to the briefing, Callaghan will take

Technology grafting Market

"Our cooperation is not simply looking for the general agent of China market."

Barcelo, President of Hergar group, said yesterday that the cooperation with Qisheng footwear industry is a comprehensive strategic cooperation. Callaghan is committed to developing new products with innovative technology and perfect design, with innovative technology, advanced technology and a large number of development styles. The Qisheng shoe industry has developed more than 180 shops throughout the country, and sales volume has become the leader of similar products in China, and its market channel advantages are very obvious.

The two sides pass technology.

Yin Jiqi, chairman of Qisheng shoes industry, believes that the technology and brand advantages of Qisheng shoe industry will be improved through cooperation with Callaghan. On the other hand, Callaghan also has a wide network of channels overseas, which is also conducive to Qisheng's brand internationalization.

Laying 500 stores in 2 years

After the signing ceremony of Callaghan and Qisheng shoe industry, Callaghan's first flagship store was launched at Sheraton Hotel yesterday.

The move marks Callaghan's official landing in the Chinese market.

It is understood that the flagship store has the function of display and marketing, and its brand effect and exemplary role will enable Callaghan to take Dongguan as a bridgehead and radiate to the domestic market.

It is revealed that Callaghan will use Qisheng's sales experience and channels, and will open special counters and stores in Beijing, Tianjin, Hangzhou and Qingdao in the near future, and plans to lay more than 500 stores in the next 2 years.

Tips

Callaghan brand belongs to Spain Hergar group, founded by Basilio Garcia in Spain in 1968.

In 2004, Callaghan launched the "Adaptaction" series, becoming a major event in the footwear industry in twenty-first Century.

Today, Callaghan has been in five continents, more than 30 countries (including: Spain, the United States, Italy, France, South Korea, etc.), opening up more than 3000 sales points, becoming the leader of the European market.

And has numerous loyal supporters led by the Spanish royal family. Fashion hero GiorgioArmani and international superstar Madona have all favored Callaghan's products.