Raw Materials Increased By 20%&Nbsp; Sports Shoes And Clothing Enterprises Will Fully Adjust Their Prices.

March 25th news has not been mentioned for many years.

First is

Starting from 2008, the sports brand with declining sales has finally started to climb slowly in the second half of last year. Choosing to raise prices at this time may be a good choice.

Raw material has risen by 20%. How can it not raise the price?

"How can the brand of the sports brand not raise the price of crude oil, cotton and other raw materials?" the head of a sports mall said that all industries are now under the pressure of a substantial increase in raw materials prices, only to see who can not afford to stay.

According to a recent public information from Lining, the company can only lock in raw material prices in the next 8 months, and the cost will rise by 20% during that period.

Compared with men's and women's clothing, finger counting can be counted in sports industry brand, obviously maturity and monopoly are higher.

So, if a price rises, you can understand it by sweeping a glance.

For example, the fourth quarter of last year's order meeting, Lining footwear products average retail price increased by 7.8%, once caused agents dissatisfaction.

"The average retail price of Lining's clothes and shoes was around 300 yuan, which is far higher than this year."

According to industry sources, the price of the next order will be further adjusted.

Orders for the second half of last year were three Chengdu can not reach the counter.

On the one hand, sports brand is brewing price adjustment, and on the other hand, Nike and other brands are facing a shortage of goods.

"Over the past two years, Nike has been having problems with the supply of goods."

Insiders say Nike's products are often embarrassed by shortages.

"The company's inflation expectations are not enough, and there is no immediate adjustment of the production costs of the upstream processing companies. The processing companies are reluctant to produce goods, which directly leads to the fact that the goods cannot be kept up after the order is placed."

Many Nike agents have disclosed that 30% of the orders placed on the order meeting in the second half of last year were not on the counter. The upstream processing enterprises either dragged on time, or simply said that such a low price could not be done.

If it were not for such a serious shortage, Nike might not consider shaking the price system for many years.

The price increase of 10% may be the limit.

Despite the pressure of rising costs and insufficient supply of goods, Nike and Adidas did not dare to raise prices very much, and they did not dare to go up too much. Therefore, although Nike and Adidas did not respond positively to the problem of price increase, many agents already had a good idea, and the price increase of 10% was probably the limit.

"Take Nike as an example, the average price of shoes is about 600 yuan, the average price of summer clothing is 200-300 yuan, and winter clothing is 600-1000 yuan, if the increase is around 10%, that is 20-100 yuan, which is not very different for consumers."

A Nike agent revealed that as long as the price increases within 100 yuan, the guests will not feel obvious and will not affect sales.

Nike and Adi also revealed that the price range of sports products will not be too great, but Nike's basketball series, 360 series, and ADI's Clover series may quietly raise the price, and make up for the limitation that sports series can not substantially increase prices from side.