Men'S N Business Hard To Fight Against

"The ten, the number of profits," this is the ancient Chinese understanding of numbers, but also the absolute basis of Chinese counting method.

For the Chinese who are accustomed to this tradition, 2010 should undoubtedly be regarded as the end of a cycle.

However, for Chinese men's clothing, 2010 may be just a new start.

"2010, yes.

The whole

"It's all a special year," said Zhou Shaoxiong, chairman of the company at the 20th anniversary celebration of the seven wolves in June 18, 2010.

In his view, the impact of the financial crisis, the pformation and upgrading of economic development and the improvement of the national income level will bring about a revolutionary change in China's textile and garment industry.

This is indeed the case.

We have gradually stepped out of our financial crisis. Although it has caused a great impact on China's garment industry, it also brings new opportunities and challenges to the whole industry.

Because of the financial crisis, the whole market situation and industry form have been pformed. The consumption concept of the international market is changing. The clothing consumption pattern develops towards a rational and simpler life style.

At the same time, more foreign brands accelerate the pace of expanding the Chinese market and further advance to the two or three tier market in China.

Besides, the rising cost will also be

The long-term trend that we have to face.

As costs rise,

The chain will show the trend of "water flowing downwards", and the lowest value of industrial value will first shift to the western and Southeast Asian countries, which will cause tremendous pressure to many extensive production enterprises.

"If there is no increase in service value in the ODM, R & D service system or increase some new growth points, then with the rise of garment manufacturing in India and Southeast Asia, China's manufacturing will be affected."

I hope to put this new growth point on the brand first and start the third promotion of the company's brand connotation.

"

The future brand development hopes to create a Chinese spirit.

Therefore, the seven wolves enhance their brand connotation, which is newly defined as the "Chinese spirit, the Chinese dream".

Zhou Shaoxiong said, because competition between enterprises is not only a competition of capital and business mode, but also a rise to a deeper and more fundamental competition in culture and values.

To this end, the company launched "celebrity hall marketing", Honglei Sun, Hu Jun, Zhang Hanyu, Chang Chen and other popular actor and best Asian director Lu Chuan and other cross-border celebrities to join them, and jointly spread the seven wolves brand value concept.

Echoing the brand upgrade, the seven wolves increased the investment in the life hall, and at the same time launched the direct shop mode.

The company has opened several living rooms in Shanghai, Beijing, Xiamen and other cities, with the terminal channel construction to foil the brand connotation.

It happens that there is a similar case.

Another Chinese men's wear giant in Zhejiang

The current stage is also a new start.

According to the company, this is the third venture.

"

We are facing unprecedented opportunities, such as the great adjustment of the world economic structure, the great shift of China's industrial gradient, the acceleration of urbanization in China, the continuous upgrading of consumption structure and the continuous expansion of domestic demand.

Li Ru, chairman of the company, said, "we have no reason to miss future opportunities."

In 2010,

The operating income is 33 billion 480 million yuan, and this is only the beginning.

Li Rucheng's plan to insist on becoming bigger and stronger for twenty years has been that "by 2015, business revenue will reach 50 billion 900 million yuan, total assets will reach 109 billion 900 million yuan, and comprehensive strength will enter the top one hundred in China, narrowing the gap with the world's top five hundred.

Five years later, we need to let "clothing" become the first in China, let YOUNGOR brand clothing expand its leading edge with domestic competitors, and narrow the gap with foreign brand clothing giants.

Companies place their hopes on creativity.

"In the first thirty years of YOUNGOR, it is more to follow, not to create in real sense."

Li said that the creation of world brands is a process, which includes multiple factors such as national strength, culture and so on.

In the industrialization of hemp fiber, which was working with the PLA General after several years ago, Li Rucheng's Chinese brand creation complex has found a breakthrough. This makes YOUNGOR's "brand creation" plan proceed to a new direction.

In fact, at the un natural fiber forum held in 2009, the hemp project was awarded the "Innovation Award" by the United Nations Food and Agriculture Organization of the United Nations for the development and application of new natural fibers. The world's first hemp fiber production line established in Xishuangbanna was highly praised by more than three hundred experts from more than 10 countries, and it is believed that this will be a revolutionary achievement in the field of natural fiber application after cotton, wool and silk.

The company's goal is to take advantage of these advantages to increase the added value of products and increase profits.

Positioning, upgrading, innovation, creation...

For these companies in the pformation of the whole industry, this is indeed another start.

Analysts also believe that China's men's wear industry is becoming increasingly mature, and the international competitiveness is beginning to shift from the labor cost advantage to the high level of product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

With the pformation of industrial background and market environment, there are some new trends in men's clothing industry: industrial capital flows to large enterprises, and large enterprises adopt various means such as restructuring industrial resources, brand innovation, diversifying channels and expanding financing to explore various modes such as industrial chain cooperation, brand cooperation and so on. The brand concentration of the domestic market is further improved, brand channels sink, and the two or three line market has become the focus of competition for men's clothing enterprises at home and abroad; enterprises are committed to information construction and management, and use information technology to speed up the rapid reaction capability of enterprises; the competition between domestic and foreign brands is becoming increasingly fierce in China's market, and at the same time, Chinese men's wear brands also accelerate their entry into the international market and participate fully in international competition.

From this perspective, it is necessary and timely to undertake a new start at this time.

In fact, in the past thirty years, in the pformation of numerous industries, Chinese men's clothing has been looking for improvement in order to adapt to the situation.

This time, it is their first N venture.

However, entrepreneurship is always difficult, especially in this era of opportunities and challenges.

"The situation is like a middle layer of a sandwich, under which there are thousands of soldiers in the country, and there are international giants playing high in the clouds. It is difficult to survive on the top and bottom."

Wu Zhize, chairman of the wedding bird.

So where do we start this time?