The First Person To Open The Furniture Store To The United States.

To be approachable

Wisdom is seen in strategy.

Among the many successful people I interviewed, Ching Po was a very special one.

He started late. In 1992, when he was 42 years old, he was "acquainted" by the Shanghai Farm Bureau, and was excavated from a Sales Department of a furniture company to create a rhombus Furniture world.

He is not very well educated. In 1968, the academic revolution was suspended due to the cultural revolution. When others start their careers, they regard their academic credentials as glory. Once they are proud of being "arrogant" and meet Bin Bin's postgraduate status, he is still a high school diploma 32 years ago.

The late start did not prevent him from "lifting the feet to law" to achieve his life. Great cause 。

He pioneered the chain operation of Hushang furniture industry, making furniture manufacturing and management like the convenience of the public. He opened up a new path for the first 10000 square meters of furniture exhibition halls in Shanghai. It was just like Bi Wu's branches, and Phoenix's coming and going, all over the world, or classical or popular furniture, which made the furniture world a reality. He creatively combined the furniture display into the overall layout, and led the customers to the furniture world of art, personality and atmosphere. Many innovative models are still widely used by Hushang furniture manufacturers. Under his leadership, the annual sales of Ling Fangyuan furniture group, with more than 60 employees, is as high as 200 million yuan.

Education is not high, which does not prevent him from becoming a "high priest".

"Apart from air and flowing clouds and passing water, all concrete shapes of the world can be summed up by Rhombus square. The rhombus circle is the mother of all external forms." The lyric brushwork of Chinese writers in the United States can be regarded as the wisdom of Yu Qingbo when he conceived the "rhombohedral" furniture brand which covered the geometric basic graphics. Nowadays, "rhombus square" is one of the most creative brands in the Chinese furniture industry.

Yu Qingbo believes that the way of business sea is to "take what we want" and "win the first place". The key to success lies in "everything in the world is clear and clear to heart"; the way to seek it is "never wait for us, seize the day". The speaker talked leisurely, and the listeners paid their respects.

Of course, to understand Yu Qingbo better, we need to meet with him personally.

The first time I saw Yu Qingbo was in the morning of June 2nd. On the third floor of the big furniture world in Xujiahui, a man with a fat figure and a long sleeved T-shirt with grey green sleeves asked me to sit on the sofa, but he carried a folding stool. "We are moving to the office and we will do it." He explained. If he had not seen his business card, he could not see that the man who was not at liberty and casual was the chairman of the famous ringfangyuan Furniture Group in Shanghai.

Know the whole world in a corner

Wise men are expensive but have no plans.

Ordinarily, the rhombohedral circle is famous for furniture, and the conversation should also be taken from furniture.

"Recently, we launched our online sales business and set up our own website," Ling Fang Yuan Yi home network. " Yu Qingbo opened the conversation with great interest.

And listen to his theory: "at present, the commercial revolution has entered the third stage in foreign countries. We know that the first stage is the Department Store revolution, many small shops are closed for it; the second stage is the chain industry revolution, many department stores have been hit; the third stage is the online sales revolution, which is likely to lead to the renovation of some large commercial buildings that have become magnificent and become "commercial dinosaurs". {page_break}

"Commercial dinosaurs", a good image metaphor.

Website surfing, surfing the Internet has become a fashion nowadays, and creating a rhombus circle home network is not Yu Qingbo's rush to catch up with fashion. This once again implies his extraordinary wisdom of "running Shanghai and winning thousands of miles away". "The furniture produced by many Chinese manufacturers is really good, but the output is surplus, stacked in warehouses to become" dead money ". We will cooperate with these manufacturers to brand their excellent furniture through new packaging, and then send it to the United States for sale, so that we do not need our investment and save these factories, it is a" win-win ".

"Of course, we also need to see what kind of goods the United States needs. We take these furniture with a digital camera and input it to the computer. In the United States, we can click on the rhombus round home website to see the full set of color image data on the computer, such as the style, size and price of the furniture. If you choose it, you can order it online by OK. This is making money by information. "

Being able to do business with the US on the Internet has long been a winner. So, the first step -- how did Yu Qingbo manage to do business in the US?

"This was done after I made an accurate analysis of the world furniture market. In the US, furniture sales amount to $54 billion a year, of which about 10000000000 Yuan furniture needs to be imported; in China, due to market constraints, the overall furniture manufacturing industry has an average operating rate of less than 40%. In the past two or thirty years, because of the high labor costs and industrial upgrading, the United States has transferred some traditional industries, including furniture, to the third world. China's labor force is relatively cheap, and thus has a competitive advantage in these areas. Most importantly, the Chinese have many skilled craftsmen, and are suitable for making furniture. Some countries have cheaper labor, but the things they produce are rather clumsy, so Americans also want to cooperate with us. Now our national furniture business is headed by Mike, the owner of the North Carolina watch shop. In order to cooperate, he sold his watch shop worth 20 million dollars. Yu Qingbo responded with expert demeanor.

It is commendable that the above analysis coincides with that of Yifu Lin, a famous scholar.

This gave me an interest in his experience. A person who is still in the old three years of education, why can the furniture industry from theory to practice insight?

Knowledge is born by love.

Life is full of knowledge.

"It is not that we do not want to get higher diplomas, but that we have been busy with work these years, and have no time to attend to school. Of course, I have never given up my quest for knowledge. Does the United States not advocate lifelong education? Maybe I will receive higher education when I am not busy. Yu Qingbo's honest and confident answer to this sensitive topic concerning "face".

In fact, he never gave up his quest for knowledge.

In 1968, Yu Qingbo, 18, entered a furniture company. At that time, the "Cultural Revolution" was getting hot, but he concentrated on carpentry and infrastructure.

"I like furniture better." He said.

Because of his love, he received instructions from several famous teachers in Shanghai, his skills became more and more skilled, and he was assessed as a five grade worker by examinations. He liked friends with friends of Shanghai furniture research institute and intelligence station, and he was very clear about the world of Chinese and foreign furniture very early. {page_break}

So, when you look at the citrus fashion of Taiwan, the Scandinavian style of Danish, the gorgeous Latin style, and the classical German style, you need not be surprised - because his knowledge has already crossed the old three levels and leaped into the new peaks of life and industry.

So in November 1997, when he entered New York, he successfully opened the largest Chinese furniture store in the United States -- the rhombus Furniture world. The following year in May, he held the banner of the 98 spring world furniture exhibition in the United States, and recruited famous furniture manufacturers from the United States, Italy, Belgium, Denmark, Hongkong, Taiwan and other countries and regions. Several big furniture makers in the United States sighed for it: in the next five years, the furniture world will see Chinese people fight for heroes.

In order to interact with the world, he learned the everyday language and professional terms of English, but although it did not sound very well, it was absolutely practical. He also obtained a driver's license from New York, USA, and dared to travel unimpeded on expressways and blocks.

"I can deliver the goods to any place in the United States." The 50 year old smiled with a cheerful smile.

It seems to me that this is his strong ambition. If he fails, who will succeed?

Educated in the past three years, in 1992, more than half of the year started from ordinary employees, and in recent years, the furniture kingdom of Hushang has been built. When its rate entered New York, the first big city in the United States, it soon attracted the admiration of several furniture manufacturers in the United States: in the next five years, the furniture world will see the Chinese race to dominate the competition.

In the United States, furniture sales are 54 billion dollars a year, of which about 10000000000 dollars furniture needs to be imported. In China, due to market constraints, the furniture manufacturing industry starts less than 40%. There are huge business opportunities.

Although business opportunities are still there, it can be imagined that it is difficult for us to leap across the ocean. In view of this, the significance of such a private entrepreneur in realizing the entry of Chinese furniture into the United States is quite different.

　　 Yu Qing Bo The "director" of Shanghai Ling Fang Yuan furniture group, a wonderful scene in the history of contemporary Chinese business. Chairman What kind of person is it?