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Li Jianqin: The Joy And Courage Of Starting A Business

2011/3/10 11:55:00 336

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Li Jianqin, male, Hunan satellite TV. Let's date The program guest is popular on the Internet because of his participation in this program.

Baidu encyclopedia, just a short sentence, introduced the protagonist of our interview.

Here we introduce him more of course. He is not only a guest of program, but also a winner of Quanzhou. Founder 。

Li Jianqin, a rural born young man, looks young. fashion The handsome smiling face can not see the real age and the tribulations at all. "People with stories." He smiled and evaluated his entrepreneurial experience with a tiny Minnan chamber.

(right in the picture is Li Jianqin)

At first sight, the polite and low-key gradually disappeared in time and Tieguanyin's passing away. Instead, he laughed and laughed. He spoke of his sensibility, and his net name was sensual life. When he talks little about his career, his enthusiasm is full of passion, which infects all the people around him.

"At the beginning, we did not make shoes, that would do the communications industry." Talking about the entrepreneurial experience, Li recalled: "the last month's salary of the venture capital when I quit my job started from these two thousand blocks. When I was 27 years old, I reached the peak of my career at that time. I owned several communication chain stores, and I got the agent of a mobile phone brand in Fujian. Housing and private cars were purchased. " Speaking of this, he laughed and held out a finger: "this is the first time to start from scratch."

For the first time, there were second times. At the age of 29, when the financial crisis broke out, numerous businesses went bankrupt. Li Jianqin's enterprises, such as a boat in the billows, eventually came to the end of the storm.

"At that time, it was a great blow to me. Once I thought I owned everything, but I had nothing in the twinkling of an eye. Very confused, people become very paranoid, like a gambler, unrealistic looking for opportunities to turn over the books. Remembering the past, although Li Jianqin still hung his smile on his lips, his eyebrows were wrinkled: "the result of irrationality and impulsiveness is naturally against the wall, which will be very low for a while, wasting many opportunities." The tone of speech is full of regret. {page_break}

Start business again, starting from the beach.

Speaking of the present career, Li Zong swept away the deep and beautiful eyes. In that period of unbearable time, he started a primitive commercial activity for the survival plan, because of chance and low threshold.

"It was really hard at the beginning. Not only physically, but more mentally. " Recalling the difficulties in the early days of his career, Li also could not help feeling a little bit of emotion. He could imagine how struggling a man who was once young and successful and proud of his career.

Then he described to us the simple and pure life at that time: "I calculate the profits of each pair of shoes and calculate the cost of each meal. Every day, I set up a sales goal for tomorrow, and every day's work is to accomplish this goal. At that time, I only live for today. "

The picture shows the promotion site of the brand store.

Hearing this, we could not help asking, "can you accomplish your goals every day?"

Li always smiled. "Basically, if I fail to accomplish my goal, I will lose sleep. At one time, three pairs of shoes were still missing, but it was only twelve o'clock in the middle of the night. I can't get through this.

"Did you sell it? Those three pairs of shoes?" we were surprised to see how we could sell it so late. Even the shops were closed.

Li always smiled and said, "sold, not only sold three pairs. Through this, I found a new sales place. After that night, I would go there every night at ten and sell shoes for more than twelve. I have made many new friends.

"What if it rains? Do you see the weather forecast every day? After all, the beach is not as good as the shops. It's too much affected."

"I never look at the weather forecast, regardless of wind, rain, bad environment, and uninterrupted sales. Even if I am sick, I will have to calculate the time of dropping a bit, will not affect my sales plan, and what else? "Here, Li always showed a naughty smile." when the rain is still heavy, I will wait for a whole day at the sales place, and wait for those minutes to sell the shoes. Actually, my business is better in most rainy days, because many people are wet and buy a pair of shoes for tomorrow.

We silently gaze at this man of his own age. His unyielding and strong will in his smile is the paranoid of his appraisal of himself.

"Will there be occasional times when we want to rest, sometimes weak, not so strong?"

"Not empty, not having no rest, but having no time to think. At that time, the whole head was a gluten, thinking about how to sell, how to develop. Li shook his head slowly and said to us, "no lack of weakness."

In this way, Li Jianqin, who devoted his whole life to his career, broke the traditional marketing idea by breaking the traditional marketing concept by finding a way to pursue this kind of traditional industry's excess profit by relying on his keen dedication and energy and his keen business vision and experience. He created the new business model of the brand truck sale, which was developed on the previous model. In a short span of two years, he developed from the original one vehicle to the current sales team of nearly thirty people, ten trucks, and his own brand entity shop.

Li Jianqin said, in the rural old home, the elder told him how to judge the quality of a spider.

It's not about his shape, strength, toxicity, or the net he weaves.

It is the speed of its reweaving after its net is destroyed.

"The biggest reward for setbacks is that I will always have the courage to start from scratch, and it will let me once again realize the joy of harvesting success." Li Jianqin said, "look, this spider did not beat Napoleon at last. I have the same confidence in my success. "

Now, Li Jianqin, who has repeatedly innovating in the traditional sales mode, puts the next goal on the new sales platform.

At present, Li Jianqin's blog (sensual life) on the website of Jiayuan has exceeded eight hundred thousand hits. Many netizens have suggested to him to set up shop selling products. Some of the men and women who have participated in our dating show are also inspired by his inspiring confidence and vision for his future career. He came to Quanzhou to join the family of the winning bully shoe industry and jointly set up the network Department of the company.

Soon, the ybzg.taobao.com, a virtual shop registered by the winning shoe industry, will be renovated and opened for business. Here, I also sincerely wish Li Jianqin to fulfill his wish to go to the top of the summit again, and wish the win win shoe industry's smooth journey and prosperity.