The Benchmark For Lining'S Sportswear.
Recently, the Li Ning Co said that the 2011 quarter of the second quarter of 2010, the order of Lining products will be over. The total value of orders calculated according to the retail tag price is equivalent to that of the same period in 2010. The average retail price of clothing products and shoes products rose by more than 8%, but the order quantity dropped by more than 7% and 8% respectively.
Computing group to wholesale dealers
Discount?
The total value of orders was reduced by about 6% compared with the same period in 2010.
To help stabilize the army, help.
Distributor
Responding to the pressure of rising costs, Li Ning Co said it would increase the discount rate to dealers.
According to its partners, Li Ning Co's original wholesale discount rate to dealers is 57% to 58%, and the adjusted discount rate will increase by 2%-3% to stabilize the dealer team.
In the coming year, for Lining's distributors and distributors, the survival of the fittest is indispensable.
China's trend is KAPPA brand, and the growth of orders in 2011 is much lower than market expectations.
2011 the order amount increased by only 2.8%, which is far below the market expectation.
In the growth of 2.8%, the unit price increased by 5.7%.
According to product category, shoes orders increased by 24%, clothing decreased by 2.8% and accessories increased by 6.7%.
Over the past few years, China's KAPPA brand's 2 quarter product has been popular with consumers because of its fashionable design and bright colors. Therefore, the Chinese trend finds that its dealers always tend to make more 2 quarter products.
From 2008 to 2010, China's growth in orders in the 2 quarter increased by more than 50%, 31% and 22%, respectively, higher than that in the same industry.
In 2010, the trend of China did not catch the change of consumers' taste in time, which led to the weakness of the retail market and the large inventory problem.
The order in 2011 will increase by 23%.
Clothing and footwear products
Order
They increased by 10% and 8% respectively, while the average selling price increased by 12% and 13% respectively.
The annual growth rate of the mainland sporting goods market is still over 15%.
However, the growth of the first tier cities has slowed down, but the second and three tier cities still have a relatively high growth rate.
It has 7100 stores, and 70% of them are in the second tier and three tier cities.
And the order of 2011 increased by 23% compared with the same period in autumn.
Clothing orders rose 10% and footwear increased by 8%.
In terms of average selling price, clothing increased by 13% and footwear increased by 12%.
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