Shoe Companies Face The Pressure Of Cost: Do You Raise Prices Today?

March 2nd prices

There is a menu cost in economics. Restaurants, meat, vegetables, oil, chef wages are rising, vegetable prices are going up, but changing menus also requires cost. Changing prices may cause consumers to be uncomfortable, so restaurants may still maintain their original prices.

After a long rise or a long time, the menu will be changed. This is the "menu cost".

Similarly, shoemaking enterprises, after sticking to a "menu cost", found that they could not bear it, so they began to change the menu.

This is because their raw material prices are not controlled by themselves.

Rubber and raw materials are imported in large quantities. The price of chemical raw materials should follow the trend of international oil prices. People suddenly discovered that the floods in Thailand affected the price of shoes, because rubber production was reduced, and foreign mad cow disease might also affect the price of shoes because of less cattle.

The appreciation of the renminbi is, of course, more difficult.

Today, as the global economic integration becomes more and more close, the power of our feet is closely related to the world economy.

A Market

This spring, the price of single shoes is broken.

"I want both of these two pairs, but I can only afford a pair of money, or I can buy them for work."

In a store on the first floor of Fuli department store, a customer reluctantly gave up a pair of high-heeled shoes priced at 998 yuan.

The reporter turned around in the shop and found that when the spring shoes were launched in the past year, the price was mostly between 600 and 800 yuan, but this year's market has rarely seen a single shoe priced below 800 yuan, and the price has generally risen by more than 20%.

For example, Belle, Staccato, real Mei Shi and other brands, spring shoes side market, the price is always 998 yuan, 1080 yuan, and some even more than 1200 yuan.

B processors

Raw materials and labor costs are rising.

Fan Manru, general manager of AOKANG thousand stone manufacturing center, said all prices of raw materials are rising.

"Leather has risen by about 15% this year, and potion has increased by 10%, and the price of packaging paper has risen by more than 15%.

"Fan man calculates a cost account: the cost of a pair of shoes is increased by 10% to 15%, and no manpower cost has yet been added.

Not long ago, a shortage of labor forced AOKANG to raise the unit price of each pair of shoes by 10%.

Fan Manru said, at present, shoemaking industry has to choose between "protecting profits" and "protecting customers". Once a large number of customers are lost, businesses will eventually go bankrupt, so more enterprises choose to sacrifice profits to keep customers.

According to the person in charge of a shoemaking enterprise in Ji'nan, last year, the cost of a pair of rubber soles was around 8 yuan, and now it costs 15 yuan.

Su Jinhe, deputy general manager of golden monkey group, said that the higher the price of high-grade shoes, the higher the price of materials, because the more high-grade shoes, the better the material.

"Leather industry and chemical industry are closely linked, following the oil market.

Now that international oil has gone up so high, the cost of chemical raw materials has gone up too much.

"

With the increase of raw material prices, it is a huge impact of RMB appreciation.

An industry insider, who declined to be named, said that over the past two years, the shoe factory has increased all expenses except the price of factory shoes.

The appreciation of the renminbi will undoubtedly add to the difficulties.

C raw material supplier

Chemical raw materials: skyrocketing {page_break}

Because of the turmoil in North Africa, oil price volatility has not ceased recently, and there is no way to solve any problems.

In addition to oil, the price of natural rubber has reached the highest level in history, more than 40000 yuan per ton.

A year ago, the figure was only around 25000 yuan / ton.

Guo Lian securities made an estimate in an investment report. "The price of natural rubber will continue to rise this year."

As one of the main raw materials of shoes, the consumption of rubber accounts for about 5% of the domestic rubber consumption.

Although the shoe industry is a small industry for the rubber industry, rubber industry is a big industry for the shoe industry.

Another problem that bothers the shoe industry is cotton prices.

Recently, domestic 328 grade cotton spot has been re established on the price of 30 thousand yuan / ton after the Spring Festival.

The price is 30278 yuan / ton in February 25th.

The year-end year-on-year high has risen by more than 10%.

Rubber soles and shoe fabrics have gone up, and even the ingredients have gone up.

A shoe manufacturer official said, "before a bundle of shoes 10 yuan, now 15 yuan.

The original shoe box is 2 yuan, now it is 2.5 yuan.

Plastic heels also increased by 30%.

"

With the rising price of raw materials and other factors, the price of the whole shoe industry has been spread to consumers at the retail end.

But this is only for consumers who buy branded products.

"Most footwear manufacturers do not have scale or brand to support raising prices. This year's life is generally bad."

Guangzhou footwear professional market leader said, according to his understanding, as raw material prices rise, manufacturers will not be able to recruit workers after the new year, many of them are closed or switched.

Compared with brand shoe companies, the cost pressure can be passed on to consumers, and shoes suppliers and acting industry and Commerce seem to be having a bad time.

There are a lot of these two "processes" in the self-made shoe industry in the closed or pferred enterprises mentioned by the leaders of the above professional market.

Experts believe that similar products such as Yatai shoes material suppliers, the scale will become the key to "raise prices".

"The price of raw materials is not up to the bargaining power, but the production lines and factories are not allowed to be empty, so we can only make a deficit."

She expects that a new round of shoe shuffling is inevitable because the prices of raw materials are still rising in the short term.