2011 Sports Shoes Products Will Trigger A "3D Soles" Storm.

March 2nd hearing as an upstream supplier of sporting goods

Guests of this session:

Ding Guozhi, general manager of new spring shoe material Co., Ltd.

Executive deputy general manager of Fujian Jinjiang shoe shoe Co., Ltd. is in Changchun.

Materials: 3D soles or will become mainstream

Yu Changchun: in the past two years, the traditional sports shoes market has shrunk to varying degrees. While the fashionable shoes are good looking, but the wearing comfort is low, which has led to the increasing demand for leisure sports products, and different types of casual shoes, such as life, business, fashion and outdoor, emerge as the times require.

In order to make casual products not only have the good function of comfortable movement, but also highlight the sense of leisure, casual shoes, especially board shoes, have begun to try to use 3D soles.

3D sole is made by adding some elastic material into the original rubber composition and adding some physical properties. It is tailored for casual leather shoes. It is soft and comfortable to wear. It is lighter in quality and makes up for the shortage of the traditional rubber soles. Compared with PU soles, synthetic rubber soles are more inexpensive.

But at present, the development cost of this kind of technology is high and can not be widely adopted by factories.

Ding Guozhi: on the market, NIKE's new training shoes, Nike Vapor Trainer Max, use 3D soles to play a cushioning role in the design of the whole pair of shoes.

The forming of the circular convex on the rubber outsole is applied in the design to enhance the grip and durability of the outsole. Even high light sports can guarantee the texture of the sole and give the wearer a lighter and more stable protection, all of which are benefited from the application of 3D soles technology.

It is worth mentioning that the 3D shoe sole adopts the new process production process, reducing the EVA two times and the rubber outsole fitting production link, to some extent, it helps to solve the labor shortage problem of the traditional shoe enterprises.

Style: dark color outdoor recreation.

Yu Changchun: I think the sole trend of shoe soles this year should be mainly leisure and outdoor, and continue to use outdoor dark tones.

Over the past two years, the demand for outdoor products is increasing year by year, and the diversification trend of outdoor areas is also emerging. For example, mountaineering series, traversing series, hiking series, sports series and stream tracing series need more professional shoe supplier to support the development. The concept of "Outdoors", which was first proposed by Jinjiang, needs some styles with basic functions and outdoor fashion trends to cater for this part of the demand. So, suitable for urban leisure outdoor will be the mainstream.

Ding Guo: shoe material development or innovation should not only be designed according to the requirements of customers, but also must take full account of the changes in the market surrounding environment needs, targeted and selective development. In 2011, casual board shoes, mountaineering shoes and foot care shoes will be more popular, especially outdoor mountaineering series.

Pattern: design into shoe culture

Ding Guo: the effect of raising the sole pattern is the first thing that people think of is skid resistance.

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As a side stepped on foot, I believe that not everyone will care about the beauty of the sole pattern.

However, this view may change in the near future.

At present, the sole products ensure that the basic skid resistance requirements are integrated, and even different patterns and even some brand culture feelings are integrated into them, so that the sole is also an important part of the appearance of shoes.

In general, most of the patterns and characters are concentrated here because the area of the front sole and the waist part is large.

At present, shoe manufacturers are developing various patterns for different shoe lasts and styles, and designing sole according to the theme, so as to more conforming to the overall style of shoes.

Yu Changchun: the sole design of sneakers is an important part of the design of sports shoes. The skid resistance of soles is an important index of the quality of shoes, and the reasonable design of sole patterns has far-reaching significance.

Nowadays, besides the function of skid resistance, the pattern design is often used to express diversity, symmetry and even cultural connotations through dots, surfaces and lines.

For example, the newly released CHACO and KEEN casual shoes are almost flat or small dense patterns. Some of them have small drainage channels. This design is easy to bend in walking direction, and the contact area between the sole and the ground is very large, and the rubber of the sole is soft, so it has good skid resistance.

In addition, it is worth mentioning that the pattern is dense or almost flat and pock shaped, especially a kind of leisure mood in the city, and its brand outdoor concept is the same. The development and design of Jinjiang sports shoes should also learn from abroad.