H&M Is About To Launch A New Series Of Environmentally Conscious Actions.
Sustainable development is the enduring trend of H&M.
H&M
Always committed to this.
Act as
sustainable development
In April 2011, H&M will launch a new sustainable development: "
Environmental conscious action
"(ConsciousCollection) series.
The series uses green, environment-friendly fabrics such as cotton, Tencel and recycled polyester, including women's wear, men's wear and children's wear, and will continue to be launched as a regular series.
H&M designers draw inspiration from the most popular white in this spring. They are minimalist, well-designed, tailored, decorated with romantic lace, charming lotus leaves and wrinkles.
The series will be available from all H&M stores in April 14th.
"Not just cotton, but other uses.
Sustainable fabric
It is promising to create a new fashion trend.
We launched the "environmental conscious action" series, designed to bring forth new ideas and perfect the ever-changing fabric plasticity.
"All kinds of white tones are the hottest fashion trends of the season," explains Ann-SofieJohansson, director of global design at H&M.
White lace brings romance, and is also the basic tone of sports, leisure styles and boys' campus.
Women's wear is inspired by a new romantic style, with white lace as the main fashion.
Multi tier dress is the perfect single item for day wear.
Greek skirt
The best choice for evening wear is brilliant.
Elegant long skirts and shorts are also highlights.
The series also includes white casual suits and pleated trousers, which are cut perfectly and minimalist.
The underwear design with lace is also the biggest highlight and characteristic of "environmental conscious action" series.
Men's design is full of campus feelings.
White two button casual suits, collar shirt and half open T-shirt are the main single products; printed, striped T-shirts and vest are highlighting the sense of layering; 5 bags of jeans or trousers are the key to mashup.
In terms of children's clothing, all kinds of white tones of children's clothing include: multi-layer dress, blouse, shirt and T-shirt, etc., with perfect matching with jeans or bottompants.
As a new H&M masterpiece, the "environmental conscious action" series will lead the H&M trend in different forms at different times.
Following the splash of "GardenCollection" in early 2010, the green style spring dress series may be renewed again.
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