Children's Consumption Is Becoming High-End.

　
Nowadays, most families have only one child, and their parents' budgets for their children are gradually increasing. "Who doesn't want their children to be more colorful in their childhood?" This also makes more and more high-end brands start to focus on this particular market for children, including children's clothing, toys, furniture and so on, and many high-end children's brands are located in our city.
 

High-end consumption of children

　　
Children's products also need Branding

　　
On the 16 day, the reporter saw many supermarket toys in our city selling various kinds of children's toys. Many children's toys were expensive, and some even had hundreds of dollars, but they did not seem to affect the enthusiasm of parents. Children's Wear Prices are also rising all the way. In many brands of children's wear shops, a set of children's wear is more than 600 yuan, a pair of children's shoes should be more than 100 yuan, while the expensive ones will be two hundred or three hundred yuan. "Now buy clothes for children, summer skirts three hundred or four hundred, and winter's down clothing seven or eight hundred pieces are normal." One Mr. Xie, who works in a certain institution, said that at least one of his and his wife's wages were spent on their children.

　　
In fact, Children's wear market There is always a lack of branding. "My daughter is 8 years old, and her clothes are basically bought in balbala, at least the quality is guaranteed, which is also good for children's health." Ms. Wang is a young mother, and also represents the consumption thinking of "mothers who want to give their children the best".

　　
At present, there are many mothers like Ms. Wang in the city. They start to buy the best food, clothing, toys or school things for their children, hoping that their children will not lose at the starting line.

　　
Children's high-end consumption increased significantly

　　
"Now the price of children's products is rising, which is actually related to more and more high-end brands and products." A brand child clothing store official told reporters.

　　
A few years ago, Wahaha and Barbara And other brands of children's clothing into our city, today, colorful life and other home brands also settled in the mountain city. "At present, in the sale of children's products, the middle and high-end account for the overwhelming majority." The relevant person in charge of colorful life told reporters that the sales of high-end children's products increased significantly, mainly because the living standard of the citizens improved and the purchasing power increased, and now the families are the only children. Most of the parents are willing to provide the children with the best living conditions under the condition of economic conditions, so they are willing to spend money. It is understood that children's furniture used to be a small part of adult furniture, and now it has become a completely independent category. "This also makes people have higher requirements for the integration of practicality, safety, environmental protection and functionality. Our products also have a market. Before we came to the market, we have done a market survey. Ningguo residents have such a spending power. With the increasing number of parents investing in children's furniture, the market of high-end products will definitely become wider and wider." The person in charge said.