Little Pig Banner: The New Brand Is The Two Or Three Line City.

In December 3rd, at 2010 Guangzhou wedding products exhibition On top of all the brands, you sang me up and fought for the most attractive market cake. One of the most striking is that China's famous children's wear brand pig pig released a strong signal: will launch a new brand of the main line of two or three cities! This signal has attracted the attention of journalists, industry and dealers everywhere.

　　
First sword: aim at the two or three line. Children's wear market "After ten years of gold"

　　
Now the only child generation has grown up to become a parenthood, and the fourth birth peak triggered by its second generation has come. According to authoritative survey, 88.9% of the parents of China's single generation have a clear tendency towards globalization. In the past ten years, for the Chinese brand children's clothing, the main battlefield is still locked in the first tier market centered on the central city, and the 234 line market is still in the era of "no brand" or "small brand". Pig brand Manager Yin Dengwei said: "with the globalization of consumption era, the two or three line market will usher in the next golden ten years."

　　
The next ten years will be the key ten years for the development of the two or three tier cities. The first tier cities have gradually completed the urban layout, while the two or three tier cities will enter the outbreak period of population, production, income and consumption, and the children's transfer market has huge potential consumption demand. The two or three line market also has the characteristics of high growth, high return and small market scale. This is a great space for children's clothing enterprises that have experienced fierce competition in the first tier urban centers.

　 　
Second Swords: pepco "Multi brand family strategy" integrated attack

　　
    pepco It is not the first time to set foot in the two or three line market. Piglet has always been featured by its cute image, high quality and children's fashion. It is well received by consumers in the 123 tier cities. The targeted launch of the two or three line brand new market has aroused strong reaction from people in the exhibition industry.

　　
"Obviously, this is not only because of the fame of piglet, but mainly because of the vane function of this action," said Yin Dengwei, the brand manager of pig. "First, the launch of the new brand means that the multi brand family strategy has taken a solid step." second, it means that the pig has completed the magnificent turn from brand integration to industrial chain integration. Brand strength advantage and industrial chain advantage are the two trump cards in which pigs are held in their hands.

　　
It is understood that the average annual growth rate of pig in recent years is over 55%, which is much ahead of the same industry level, and has won the double outstanding achievements of the market and dealers. On this basis, piglet has launched a multi brand strategy for different market segments, not only at the age level, but also on the market.

　　
The relevant responsible person said: "daring to enter the two or three tier cities means that we have gradually occupied relative advantages in the integration of industrial chains. We believe that under the guidance of brand superiority and quality advantage, the new brand of pig will become the leading brand of the two or three line city.

　　
    Third Swords: pepco The new brand will carry the mystery through to the end.

　　
When the reporter asked the name of the new brand, LOGO and cartoon image, the responsible person kept taboo, saying everything was in preparation, until the appropriate time would be sensational and launched, posing a "mystery to the end" posture.

　　
It is revealed that the new brand will have an exclusive cartoon image, which has been proved to be popular among consumers and has been memorable through over 1 years of internal testing.

　　
It was also revealed that Little pig new The brand will focus on the "friendship card" and "trend card" for the only generation parents. It is the birth gate of the new generation parents in the age of globalization. According to authoritative surveys, 91.2% of the 80's parents want their children to wear clothes to give people the feeling of being close and sociable. From the image to the product, the new brand will give people a strong demand -- advocating equal communication and leading the trend of the wind.

　　
"Based on the above understanding, we do not regard it as an ordinary" new life ". Instead, we hope that with the powerful strength of the mother brand, it will become a new fashions for children's fashion that has led the trend since its birth.

　　
Let's wait and see. We hope that more children's clothing brands like pig's banner will create a wonder for us.