PUMA Brand Carries Out Large-Scale Rights Protection In Zhejiang

Recently, under the auspices of judge Chen Guangxiu, a court in Beilun District of Ningbo, the plaintiff Rudolf Da Si Le sporting goods PMA company and the agent of Ningbo, a large supermarket chain, signed a mediation agreement on trademark infringement. This is the fourth wave of the 2 months of Chen FA. Prosecution Infringe upon it trademark Cases of exclusive right.

From small workshops to large supermarkets.

　　 Po Ma In 80s of last century, the company registered a trademark in mainland China and commissioned local enterprises to carry out garment production. With the approval of the State Trademark Office, the exclusive right to register a registered trademark, such as word 76554th or 1348498th, is currently enjoyed.

The defendant supermarket is a well-known large chain supermarket. It has been listed as the top 100 chain store in China. It has a large number of sales outlets in Ningbo and has several large stores.

"Several times before the company was targeted at individual businesses, small shops or clothing enterprises. This time, the prosecution of large supermarkets felt that the anti infringement efforts in Ningbo are increasing." Judge Chen said. In July 2010, the plaintiff began to notice that the defendant supermarket had sold the infringing clothing and footwear products which were the same as the plaintiff's registered trademarks without permission by two supermarkets in Beilun District of Ningbo. Bo Ma filed a lawsuit against the Beilun District Court in December 2010, suing two supermarkets in the supermarket, "new store" and "Songshan store", and took the chain supermarket company as the second defendant, demanded that the supermarket immediately stop selling the infringing clothing and shoes products marked with the trademark of Bo Ma, compensate the plaintiff for the losses and expenses totaling 200 thousand yuan, and publish a statement in the Ningbo daily to dispel the impact.

After the judge's coordination, the two sides reached a conciliation agreement: the supermarket side stopped the infringement, and Bo Ma agreed to reduce the amount of compensation from 200 thousand to less than 100 thousand yuan.

Bulk prosecution, warning based

After searching for the Chinese intellectual property judgment document sponsored by the Supreme People's court, since 2008, nearly 600 articles have been written by the company as the plaintiff's trademark infringement dispute cases, most of which are in Zhejiang. According to Chen Faguan, the court that sent the referee's documents to the website is not all, but these 600 pieces are just the tip of the iceberg.

"We are prosecuted in batches, especially when the law firms are fighting against counterfeiting," he said. "In order to make more money, lawyers often take small shops and small shops as the main force, and the number of litigation cases is very large." the manager of Shanghai's headquarters, the manager of the Ministry of justice, said. In the past two years, there must have been hundreds of prosecutions against trademark infringement filed by our company in Zhejiang Province alone.

"We are not making profits through counterfeiting." Manager Wang stressed that, "although a lot of cases, but most of the case, but most of the settlement of the settlement, the final amount of compensation we demand is not high, often like today a few million yuan. In fact, as we have come from Shanghai, the necessary expenses for the differential fees and the discovery of infringement are also paying a lot of money, so we are simply fighting against counterfeiting from the perspective of brand maintenance.

The judge urged businessmen to enhance their sense of law and avoid unnecessary losses.

"Sellers' legal awareness is relatively weak." The judge hinted that "when buying goods, we should have the obligation to pay attention to trademark. The source of goods in large supermarkets is selected by the unified purchasing department. However, the purchasing department only focuses on quality and price, and does not attach enough importance to intellectual property rights. In the future, businesses must pay more attention to intellectual property rights and be sensitive to goods that are far below the registered trademark products and avoid unnecessary compensation.