Problem Caused By Lag -- Fabric Industry: Prying Profits With "Standard"

So-called

Problems caused by lag

At present, new research and development of fabric enterprises can not be separated from two key words: low carbon and functional.

We can see that in recent years, enterprises that have made brilliant achievements are outstanding in these two aspects.

When communicating with enterprises, they will learn that their new fabrics can reduce energy consumption, reduce emissions, or have some special functions.

But there is a problem, I believe you all have perplexity, that is to achieve which specific value of the fabric can be called low carbon fabrics, meet certain special functions of the products need to have what hardware conditions, if temporarily unable to find the answer, it can only be said that the standard formulation lag.

"Fabric brand needs clear market positioning, especially after the product line of ambition group has been enriched gradually, brand segmentation has also become a logical thing."

In addition to specializing in men's and women's fabric "cool" and "Yi Wei Xin", the "MINGMAX" brand established in 2010 conformed to the current trend of low carbon economy, and tried to seek breakthroughs in environmental friendly functional fabrics.

"Yarn raw materials" and "finishing process" are the two key elements mentioned by Huang Zhi, executive director of Zhi Zhi group, when talking about the environmental protection function of products.

It can be seen that the enterprise brand positioning is clear, the product direction is clear, but in the process of communication, Huang Zhi said, at present, the industry does not introduce relevant standards for low carbon fabrics, so it is difficult to give a clear definition of low-carbon fabrics. From the perspective of enterprises, it is also hoped that a concise and practical standard can emerge as soon as possible.

In addition, the emergence of a large number of functional products, new standards can not be followed up in time, standard lag may lead to the development of confusion.

Communication to resolve differences between the two sides

"We selected a woolen fabric in a particular season, and the fabric test results were qualified. But after making garments, consumers appeared pilling in the wearing process, making it difficult for us to deal with."

A clothing brand design manager told reporters in an interview.

Fu Kui, design and art director of Beijing white collar Fashion Co., Ltd., said that in the process of purchasing fabrics, the most troublesome problem for enterprises lies in the inconsistent inspection standards with customers.

"The standards set by China require that the performance of fabrics can reach several levels, and can not contain anything. Some aspects are not well aligned with international standards."

Fu Kui said, "for example, in the domestic fabric, dry cleaning and water washing all need to meet a standard. Often foreign customers only require dry cleaning and no water washing, but the products we export must still meet certain washing standards. If they fail, they will not be listed."

In the view of Fu Kui, similar problems can not be solved immediately and need to be communicated and adjusted for a long time.

It can be deduced that the problem of standard inconsistency will not be too small for the upstream and downstream customers if they are not properly solved.

Once the fabric appears, there will be differences in the definition of responsibilities. In addition, unnecessary testing standards will also increase the burden on enterprises.

Nevertheless, meticulous communication can basically resolve some of these differences.

Lv Tieshan, manager of the new project Department of Li Ning Co Ltd in Beijing, said when talking about the fragrance fabric, the domestic fabric enterprises should ensure the washing fastness of the fragrant microcapsules.

The final effect of the general fabric enterprises is about 50 times of washing, but in Lv Tieshan's view, the summer T-shirt elimination rate is very high, and the frequency of washing is guaranteed at around 20 times. The high standard will only increase the operation difficulty and cost of the fabric enterprises.

Therefore, without violating the mandatory standards of the state, the suppliers and buyers can flexibly deal with consumers' wear habits, and the products with high price performance are the most popular ones.

The change of rigid frame recognition

Although there are deficiencies in the fabric standards at present, as a rigid indicator of the operation of the industry, standards can be regarded as the threshold of competition, and the overall quality of products can be improved. Through effective authentication, the standard can be changed from standard restraint to the use of standards to win more profits for enterprises.

Wang Xin, fabric sourcing manager of Otto International (Hongkong) Co., Ltd., said that a few years ago, the company was interested in purchasing a fabric in China, but because it was a newly launched product, according to the requirements of foreign customers, it was necessary to take the fabric to do a certain standard identification, of course, it costs a lot.

Wang Xin contacted several enterprises, and the reply they gave did not have the pleasure of imagining. They found a willing company.

Later, she realized that although the company had invested a lot of money in the early appraisal, they soon found many cooperative clients because they had passed the appraisal of this standard, but they had made more profits.

This is the pformation of the fabric enterprises to the standard rigid frame.

It can also be seen that in order to make up for the lack or deficiency of the existing standards, some enterprises choose to make up some of them and regard them as services provided by the enterprises to customers. Of course, customers also have such needs.

"For fabric washing, we hope fabric suppliers can provide more detailed instructions, such as the way of washing, the time of washing and water temperature, and the shrinkage of fabrics."

A company design director told reporters.

After receiving this kind of feedback information, some fabric enterprises also began to provide targeted services in this area, and inform some customers of their foreseeable problems, such as the technical key points in the fabric processing process, the matters needing attention in the sewing process, and of course, this extended service mode still needs to be popularized in the industry.