Xiamen Internet Merchants "Clear Inventory" Sold Goods Sold In The North For 100 Million Yuan A Year.

On an assembly line, the first worker opens the shoe box and takes out the shoes on the assembly line. Second or third workers look at the shoes. Fourth workers enter the database of the quality shoes and put them on the corresponding numbered shelves on the 4000 square meter warehouse behind them. The quality is not classified as defective products warehouse -- this is a family in Xiamen.

Xu Songmao, who is also the president of the Xiamen online retail association and the general manager of "shoes and storehouse", is the first professional.

Inventory pressure is very painful.

Xu Songmao, a former trader for shoes export for 20 years, has tried to build his own shoe brand and "experienced very painful inventory pressure".

Therefore, Xu Songmao has been observing WAL-MART, Metro and Tesco partners to clean up inventory experience, to investigate foreign stores specifically cleaning up inventory.

"In 2008, when I was doing market research, I went to Xiamen University and Jimei University Town, and I saw that students were buying a lot of cheap things, and I myself was also a person who paid close attention to cost performance. It would be very satisfying to buy something better and cheaper."

It took Xu Songmao three or four months to consider how this kind of customer needs could be realized.

Move through the Internet

Now it is the season for the big clothing brands to hold the order, which is the time to test the fashion and market experience of the dealers.

Because they need to know what color consumers will love next spring and what styles are popular in the market.

"Every year when we look at our eyes, our products are stacked in the warehouse, and the goods are sold and broken. We are very worried."

A dealer once told reporters that in the traditional market, dealers can only be stacked in warehouses because of the geographical segmentation of distributors and the fact that they cannot sell goods locally.

"The traditional offline market can not be channeling goods, but the network is without borders."

Xu Songmao said that a dealer can not solve the problem, he can work together with Brand Company to solve the problem.

So, on the production line of the famous shoe store, every day, the stock shoes from all the major brands in the country are gathered. After testing, they have been sent to the warehouse of thousands of square meters in the shoe store.

"The thick shoes sold in the South can be sold to the northern market with a large demand through the Internet, and shoes that are not well sold in the north will also sell like wildfire in South market."

Xu Songmao said that due to the differences in aesthetic standards, the products that are not good can be sold because the Internet will get another place in favor.

Such a "big move" has increased the sales volume of the famous shoe store by nearly 4 times in 2010, which has been over 100 million.

"Hot" products sell super cheap.

A long term supply of many professional buyers, shoes and storehouses everywhere picking up stock products, this year has been relying on the foundation of sports shoes, not only extending the product line to the fashion women's shoes, but also entering the clothing market.

Xu Songmao plans to make a shoe and clothing class "inventory clearing experts" and increase sales by 3 times and 4 times this year.

However, even so professional "athletes", there is also a time when the horse stumble.

Xu Songmao told the reporters with a smile: "you can tell the consumers that nowadays there are two times when Internet dealers will push the super low price -- one is a special member day, the other is to increase the loyalty of members by using more cost-effective products, and the other is to get hot and get into a pile of styles that are not favored in the national market, which can only be sold at a loss."

According to the introduction, today, this "clean and big move" inventory method has been imitated by many network operators throughout the country.

Under the line is prohibited "fleeing" means, now in electrical appliances, clothing, jewelry and other online sellers, has become a big business opportunity.