Haier'S Way Of Design

1. Top management is the future designer of an enterprise.

Generally speaking, if an enterprise fails to take the future as a competitor and has no courage to challenge the future, its development is mediocre and there will not be a big breakthrough.

According to Zhao Wenjia, the future is an invisible stage. What programs are staged on this stage? The program is wonderful or plain. It depends on the design level of top management.

Here, the senior managers of enterprises play the role of future designers.

The exquisite design will enable the enterprise to obtain the unusual effect, wins the consumer's heart to cheer.

If the design is mediocre, the road of future development of enterprises may be hovering, or even low, until the stage of being driven by consumers to the future market.

2, the way of Haier's design

According to Zhao Wenjia, the future design of enterprises is not only a contest between management level and technology level, but also a confrontation between enterprises' survival and development.

Haier group is well versed in the mystery of enterprise design, and builds up an echelon design and development system at the expense of capital and energy. The whole system consists of the Central Research Institute, the product development center, the production means development center and the product quality monitoring center. It develops advanced technology and new field technology, and combines the market demand to carry out the subject research, providing advanced means and scientific evaluation for the development of new products and new technologies.

At the same time, Haier has established a joint development information network with hundreds of professors in many colleges and universities, and set up information sub centers and design sub centers in foreign countries, laying solid material, technological and information foundation for Haier based on the global and future design, enabling it to do well in product design and development in accordance with international market information and different consumer demands in different countries, and promote continuous renovation of the design.

For example, Haier will pay more attention to the health of survival according to the future, and the design and development of the antibacterial refrigerator is an important achievement in its continuous design of the future.

This achievement has promoted the upgrading of China's household electrical appliance industry from traditional household appliances to healthy household appliances, thus pushing the whole industry to achieve a qualitative leap.

Again, apply digital technology to drum washing machine, design and develop a healthy drum washing machine that integrates digital mute technology and health needs, and opens a revolution in the washing machine industry.

Because Haier has such advanced and excellent design level, Haier products are more and more favored by consumers, the market trend is becoming more and more beautiful, and the market share is higher and higher.

In supermarkets in developed countries in the United States and Japan, sales of Haier products increased strongly.

3. Inspiration from Haier's design concept

First, enterprise design is to design the market, design vitality, design competitiveness, and design the future living space.

Because of the great significance of design, many first-class enterprises at home and abroad make every effort to design well, challenge the future, win the initiative to grasp the future, and thus win the future living space.

The author Zhao Wenjia thinks that the enterprises that are in a low position around us are not in the big gap between equipment, technology and talent. Rather, they are inferior to the previous step and the ability to design the future. This leads to the lack of competitiveness of enterprises and then falls behind other enterprises. As time passes, the gap between them and other enterprises is getting bigger and bigger. Finally, they have to go to the situation of sunset villages.

Along the trail of the decline of these enterprises, most of them are constrained by such a reason.

This can not but be alert and thoughtful! {page_break}

Two, the top management of enterprises should change their minds, renew their concepts and set up innovative design concepts.

However, the design of the future is more than just what a sentence can do. The author thinks that the first problem is that the top management of the company should change ideas, renew ideas, set up constantly innovative design concepts, face the future stage, give full play to the intelligence and intelligence of professional talents, predict, analyze and demonstrate, draw up and attract widely, launch the programs suitable for the needs of consumers, and guide the future trend of consumption.

Only in this way can enterprises win in the changeable market competition in the future.