H&M Launches Eco Responsibility Fashion Series

The series will be launched in April 14th, including 39 women's wear, 17 men's wear and 13 children's wear.

They are made of recycled fiber and organic cotton.

But this series is not unattainable.

Catarina Midby, who is responsible for this organic fashion series, said, "the price is the same as other products."

For example, the price of shorts is 14 to 24 euros, the price of the coat is 9.95 euros, and the price of the skirt is 39 to 49 euros.

But this series is not unattainable.

Catarina Midby, who is responsible for this organic fashion series, said, "the price is the same as other products."

For example, the price of shorts is 14 to 24 euros, the price of the coat is 9.95 euros, and the price of the skirt is 39 to 49 euros.

The Conscious series is the first step for H&M.

The brand's goal is to implement all ecological responsibility ingredients for all garments in 2020.

This goal is still hard to imagine in the last few seasons.

For the long delayed pformation of ecological responsibility, Catarina Midby explained that "the development at the beginning was very difficult. Our stock was limited and expensive at that time.

As production grows, the situation becomes more simple.

H&M is not the first time to dabble in it.

As early as in 1995, the brand had similar attempts, but sales volume was not satisfactory.

Ten years later, StellaMcCartney mentioned the old thing again and asked his H&M series T-shirt to use organic ingredients in all 100%.

In 2007, the organic T-shirt was finally released.

At the same time, the brand actively participates in the Better Cotton Initiative, which encourages cotton farmers to reduce their environmental impact.

The plan has achieved initial concrete results.

Hennes&Mauritz has 2200 stores in 38 countries in the world. In 2010, it made a profit of 2 billion 110 million euros, ranking the third largest clothing retailer in the world, behind Gap group and Inditex group (Zara).