Shoe King Liu Suilong &Nbsp; "Small Fish Shrimp" Also Jumps "Longmen".

China is a big shoemaking country in the world, with an annual output of 8 billion pairs, accounting for 70% of the world's annual output. Exit With a total of 6 billion pairs, the average 3 people in the world wear 1 pairs of shoes made in China. Guangzhou is not only the heart of China's footwear industry, but also the most concentrated shoe material area.

According to reports, Liu Suilong, who is known as the "shoe king", has created the first professional shoe wholesale market in China. At the same time, it has a new market. Shoe material Leather hardware wholesale Plaza has also become the largest international trade platform for shoes materials in South China, and is recognized as Guangdong shoe material by the industry. market The "faucet" and "flagship" have formed the "Guangzhou price" which has an impact on the shoe material industry.

Why can small shoe materials create the miracle of "small fish and shrimp" in Liu Suilong's hands? A few days ago, Liu Suilong, the "Godfather" who had shoes material market in the industry, received an exclusive interview with reporters in Guangzhou.

Why can "small fish shrimp" jump "Longmen"?

Liu Suilong has repeatedly stressed that "the core concept is to allow merchants to make money in my square. They can't earn money, and I can't earn money. With the effect of money making, word of mouth has been spread out. When a pass is passed on ten or ten times, businesses will not be invited.

Professional market success principle

He summed up three principles: first, to choose the address; two, to set up a good project; three, to do everything within our means, especially to grasp the capital chain. He mentioned that the so-called "good project" is to be able to see the needs of the market, what the market needs, and you can meet the needs of the market. If a market is already running at full capacity, it will be difficult to run the project again.

Create a wholesale footwear market with courage and courage

"People are often afraid of losing, and young is the best capital. It was the courage and courage of the young people to start their own business. Talking about the motive of starting a business, Liu Suilong still has a look of heroism.

In fact, Liu Suilong, who was the envy of many people before the start of his career, worked in the market management work of the industry and commerce administration. And with nearly five years of experience in marketing management, Liu Su lung Ming feels great business opportunities in it.

"At that time, there was no decent shoe wholesale market in Guangzhou, and the market was monopolized by state-owned units. I think if the private sector is involved in the operation, it will not be worse than the state-operated unit with its flexible management mechanism. Liu Suilong, who was less than 24 years old, chose the station road near the railway station to start his career.

In July 1991, Liu Suilong founded the first professional shoe market in Guangzhou on the west side of Guangzhou Railway Station. It was also the first specialized wholesale market for footwear in Guangdong, the "Guangdong shoe city", the later "Kowloon shoe city". At that time, the market size was not large, only about 1000 square meters. Because the shoe industry location was accurate, it soon became prosperous. {page_break}

"At that time, there was no such market in the whole country, and manufacturers needed the market. Only half a year later, the shops began to supply in short supply." Only a year later, Liu Suilong took advantage of the opportunity to set up second shoe wholesale markets, the "imperial shoe industry city". The scale increased to 3000 square meters. Similarly, it was also an unprecedented success. Liu Suilong was an enterpriser with courage and innovation. Since 1998, Liu Suilong has turned his attention to the professional market for developing shoe materials and accessories. He has set up the first wholesale shoe Plaza in Guangzhou. The complete product is the biggest feature of the new market, where merchants can buy any material needed for a pair of shoes. A European businessman, who was led by his friends, saw no doubt after the new millennium. "This is the most complete shoe material square I have seen," he said.

And the geographical advantage has laid the foundation of Guangzhou leather shoe material trading center. The station west road converge on more than 3000 shoe factories and traders in the whole country, and each big shoe city is only 3-5 minutes away from the new world bank. Wholesalers buy materials directly from the wholesalers, and understand the market situation and the trend of fashion.

Today, Liu Suilong's business has developed into 8 professional markets with the brand new brand series and 1 matching medium-sized star hotels. The total area of operation is 100 thousand square meters and more than 1000 standard shops. Besides the more than 120 famous families in Guangdong, such as the new trend of Taiwan, Dachang and Qian Fuling, they also have gathered hundreds of strong brands in the whole country (including Hong Kong, Macao and Taiwan): Takagi, Taiwan, Shanghai, Wenzhou, Fujian, Jiangxi, Henan, Hebei, northeast and other places, including DAE Rong, Kong Ping, Si Mi De, Ford and Kong Ping.

The operation market is very familiar with the site.

When it comes to why "small fish and shrimp" can also jump "Longmen", Liu Suilong has repeatedly stressed that "the core concept is to allow merchants to make money in my square. They can't earn money, and I can't earn money. With the effect of money making, word of mouth has been spread out. When a pass is passed on ten or ten times, businesses will not be invited.

To this end, Liu Suilong hired a group of management supervisors in the market, organized them regularly or periodically, and put forward opinions on the problems existing in the market management.

"They can directly direct their opinions to me through oral or written ways. I will deal with them in time and reply one by one. As a result, businesses have a sense of ownership. Employees are also working hard to satisfy their businesses. The market has formed a virtuous circle, and the popularity is becoming more and more prosperous. Liu Suilong said.

Liu Suilong pointed out that paying attention to fairness is also an important part. He said that in his market, local customers and foreign customers alike. Especially for the field customers, they are free to handle temporary residence permits, business licenses and other procedures, so that they feel that they are doing business at home. Sometimes, when there is a dispute between local customers and local customers, they will handle it impartially and properly. He disclosed that today, its professional market, foreign customers accounted for 50% to 60% or so. Over the past few years, it has been the same breath and fate with all the merchants stationed in the business that the new market has been able to rise rapidly, and it has surpassed other professional markets in terms of product quality, business strength and supporting facilities and shopping malls, and has become an important leather and shoe material wholesale center in China. {page_break}

As a "Godfather" figure in China's shoe material market, Liu Suilong is familiar with the professional market. He summed up three principles: first, to choose the address; two, to set up a good project; three, to do everything within our means, especially to grasp the capital chain. He mentioned that the so-called "good project" is to be able to see the needs of the market, what the market needs, and you can meet the needs of the market. If a market is already running at full capacity, it will be difficult to run the project again.

"For project determination, I am weighing the ratio between risk and success. I am able to grasp what I am going to do, and I will never be aggressive. I do not want to develop the fastest, but to advance steadily. I asked to be a centenary shop. Liu Suilong said frankly.

Today, the new millennium has set up a "century centred classic brand to run the most professional shoe material market in China, and strive to promote the long-term goal of China's footwear industry to seize the world's high-end market".

Connecting the shoe industry chain to construct the national chain network

Liu Suilong told reporters that after ten years of development, the shoe material market has now reached a turning point. Liu Suilong, the leader of the industry, is considering more and more things.

He said that the next step is to make use of the original effective resources, and adopt complementary integration to redesign and spanform the market, expanding the market size from 100 thousand square meters to 200 thousand square meters, and upgrading the market hardware. He disclosed that they had collected 40 thousand square meters of land near the new bank, invested 400 million yuan, and built an international shoe material trading platform with a building area of 100 thousand square meters, including shops, office buildings, exhibition, economic and trade negotiations, e-commerce, intelligent network, etc., so that both domestic and foreign merchants own a "home", and have a property supply and sales center that never belongs to their own property.

He also mentioned that hundreds of famous brand enterprises in the country gathered around the new world, which converged 20 thousand times every day from all corners of the country to different colors and races. It is no longer a simple place to buy and sell goods. It is also a rich information database from all over the world and a hall for businessmen to learn from each other and communicate with each other.

Liu Suilong told reporters that he had a huge idea that he would establish a shoe retail chain network across the country and even abroad. From wholesale market to retail platform, Liu Suilong wants to fully mobilize the entire footwear industry chain to maximize resources. He disclosed that the first batch will be rolled out in the central cities such as the national capital and other cities, and the next step will be extended to other cities.

From 3000 square meters to one hundred thousand square meters, Liu Suilong has gone through many difficulties. But with the spirit of innovation and integrity and the concept of sustainable management, we finally broke through many difficulties and created the miracle of "small fish and shrimp" jumping to Longmen.