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    Liao Nian, Chairman Of Huamao International Garment Co., Ltd.: Milan Dream Of An Entrepreneur

    2011/1/19 15:11:00 155

    Huamao GroupEast MilanLiao

    He worked as a skilled worker, worked as a technical director, and later started his own business.

    He has been in Chengdu's textile and garment industry for 22 years, and he is deeply aware of its hardships and confusion.

    He loves his career and hopes that his products can be loved by consumers.

    He is

    Huamao Group

    Chairman

    Liu year

    。

    In an interview with the Huaxi Metropolis Daily reporter, he said he was striving to realize his lifelong dream -- creating a place.

    Eastern Milan

    Let Sichuan's garment enterprises embrace the world and let Sichuan's clothing industry have its own brand and withstand the test of history.


    Huaxi Metropolis Daily reporter: what is the original intention and reason of Huamao International Garment Industrial Park?


    Liao Nian: the birth of Huamao International Garment Industrial Park was explored for the development of small and medium-sized enterprises. She was born to find a better way for the development of small and medium-sized enterprises.

    With the aid of Fujian as a major clothing Province, the pfer of garment industry in Pengzhou and eastern coastal areas is an excellent opportunity.

    Against this background, Huamao garment international industrial park came into being.


    It can be said that the birth of Huamao is both accidental and inevitable.

    By accident, it happens that we have a group of people thinking about this, and it is inevitable that the pfer of the labor force industry in the eastern coastal area and the adjustment of Chengdu's industry will inevitably give birth to a carrier that carries the industry.


    Huaxi Metropolis Daily reporter: Why did you put forward the concept of Eastern Milan?


    Liao Nian: "become the leader of industrial gathering", which is the vision of Huamao enterprise.

    We exist for the development of small and medium-sized enterprises. My dream is to build Huamao into a home for small and medium-sized garment enterprises. As long as we are here, we can get the chance of success.


    We set up a chamber of Commerce to unite all of us, and then use the chamber of Commerce as the support of the government and financial institutions to guarantee the financing and solve the problems that other garment enterprises urgently need to solve, but can not be solved through other channels, such as group purchasing and Baotuan marketing.

    We have to do industrial gathering and upgrading, but to what extent, we have a target for reference.


    Italy Milan study Paris, creating Armani, GUCCI these international well-known brands.

    The orientation of our clothing industry is to learn from Milan and achieve leapfrog development.

    Milan is our reference object, so we propose to build Oriental Milan.


    Huaxi Metropolis Daily reporter: can Pengzhou really become an oriental Milan?


    Liao Nian: Pengzhou has its advantages.

    According to the planning of Chengdu's industrial structure, one area and one main industry, Pengzhou is the only gathering place for Chengdu's textile industry.

    From the perspective of labor resources, China's textile industry


    There are 27 million employees in the clothing industry, 4 million in Sichuan, and the advantage of labor resources.

    At the same time, around 500 thousand employees in Chengdu are doing the garment industry, which is the industrial foundation.


    Moreover, Chengdu, as a city of leisure and fashion, has deep cultural accumulation in food and clothing.

    We plan to build the park into a paradise for Chengdu people to buy clothes on weekends, just like we used to go to Milan in Italy.


    Huaxi Metropolis Daily reporter: what force does Hua Mao make to build Oriental Milan?


    Liao Nian: the current situation of Sichuan's clothing industry is strong dealer power. The Lotus Pond market has a certain weight in the whole country.

    However, the strength of garment enterprises is scattered and the support of independent brands is lacking, so the whole industry needs upgrading.

    However, how can the production and management modes of self governance be completed and upgraded rapidly? How can we compete with the modern garment enterprises in the coastal areas by relying on the OEM and the incoming processing? The situation is very serious.

    Huamao is now bringing together all of us to play a collective role in digesting the results of industrial pfer, helping local enterprises develop rapidly and develop their own brands.

    {page_break}


    From the experience at home and abroad, industrial agglomeration is an inevitable trend.

    Decentralized development has caused huge waste of resources and homogeneous and disorderly competition.

    Industrial agglomeration is built around the industrial chain of core industries. Enterprises can not only solve the resources of upstream and downstream industries such as raw materials, but also save time and money, and more importantly, they can find competitive advantages in the industrial chain.


    For example, some enterprises are good at collar design and tailoring.

    There is a place in the market for this.

    After the industrial agglomeration, it can abandon the production of garments to compete with other enterprises, and specially design and tailor collar for all the enterprises here, so as to establish their differentiated competitive advantage.

    To put it simply, Huamao's mission is to make use of the appeal of the chamber of Commerce and industry to create a common stage for the costumes and join the world.


    Huaxi Metropolis Daily reporter: what will be the future of East Milan?


    Liao Nian: we have made the plan for 10 years.

    By 2020, there will be more than 5000 enterprises here.

    In the future, it will create a park of 300 thousand people and become the largest livelihood project in the West.

    The first step is to build industrial clusters. The second step is to guide the industry to create brand names, and help them to sell themselves around the world.


    If the rise of an enterprise is a legend, what we are more willing to do is to continuously help enterprises achieve this legend.

    We expect that in the east of Milan, there will be 3-5 garment enterprises with a production value of over 1 billion, and hundreds of millions of enterprises will produce hundreds of millions of output value.


    Not only that, but we also want to turn this into a benchmark for Chengdu life, especially shopping benchmarks.

    Later, the Chengdu people went to other places such as farmhouse in the weekend. There was also a place to go. It was Pengzhou, which went shopping in a crazy way. Just like everyone arrived in Milan, they could not help themselves without buying a pile of clothes.


    Huaxi city newspaper reporter: is this your dream?


    Liao Nian: Eastern Milan is our ambition. If we can bloom in Chengdu, it is the honor of the western people.

    I believe that thousands of industrious, brave and wise Sichuan people can create this brand.


    Since I graduated from University, I have worked in the textile industry for 22 years.

    From a technician of a state-owned enterprise to a technical director and then to a technical director, he starts his own business.

    This experience has made me feel deeply and intuitively about the survival and development of small and medium-sized enterprises.

    Because of this, I have a deep understanding of the future of Sichuan enterprises and how to upgrade them.


    As a garment industry, we are eager to make our products popular and our work can get positive support and evaluation from people.

    However, small and medium-sized enterprises can not succeed by themselves. Therefore, we must take advantage of the important opportunities of the government's economic structural adjustment through the platform of the Federation of industry and commerce.

    This is my dream for many years.

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