Create The Crown Jewel For Sichuan'S Clothing Industry

Interview with Liu Jiang, general manager of Huamao International Garment Industrial Park

If it's in Pengzhou.

A

Financial support

No fear of capital bottleneck

Liu Jiang is a passionate and thoughtful person.

He said that for any enterprise, capital is a real topic that can not be avoided in the development process.

Liu Jiang tells a real case, a famous food company in Sichuan, and its business is booming.

One year, about 50000000 of the list was very happy, so I invested tens of millions of dollars to build factories.

But later, the capital chain was broken, and the quality of products also declined. The booming enterprises are struggling on the line of life and death.

The financial platform created by Huamao International Garment Industrial Park is to solve the financial problems of enterprises.

Liu Jiang disclosed that the park will establish private lending and bank lending mechanisms, establish a park Company limited by guarantee, introduce banks to establish business outlets, provide joint guarantee financing, corporate mutual financing, financing guarantee, fixed assets mortgage and other services.

Will there be any difficulties in the operation of small and medium-sized enterprises after spending money on the factory? Liu Jiang said "NO".

The location of the plant is uncertain, and the investment and construction of the plant will take up a lot of money.

As a special policy, the factory mortgage enjoys the only mortgage and interest rate concessions in the country.

There are also secured loans, through the introduction of SMEs Guarantee Corporation, the establishment of a complete SME financing guarantee system to completely solve the financing difficulties of SMEs, to protect the capital needed for the late operation of enterprises in the park, to escort the rapid growth of enterprises.

B

brand building

Faster to the world

In Liu Jiang's view, the brand has two meanings, first of all, "the clothing capital of Western China", which is a local brand.

"Like children's clothing, it reminds us of weaving; when women wear clothes, they think of Humen; when they say cowboys, they think of Xintang...

When it comes to Pengzhou, the first reaction is casual clothing, which is the regional brand.

Effect. "

The second level is the incubation of a single brand.

Liu Jiang said that within three to five years, the Huamao International Garment Industrial Park will build 3-5 1 billion level enterprises and over 20 billion enterprises.

These enterprises rely on brand building.

"Brand platform construction, let potential enterprises go to the brand road."

Liu Jiang said that the park has introduced famous schools and famous brand planning companies such as Sichuan University, providing services such as website building, brand promotion, brand visual identity recognition system design, brand development strategy planning and brand packaging and incubation for the park enterprises.

"It's very expensive for a company to invite a professional brand operation institution, but our park is packaged and invited to share costs together, which is very cheap and cost-effective, so that every enterprise in the park will benefit."

C

marketing network

Win more markets

Stone general manager of a clothing company in Chengdu has personally experienced the bitterness of fighting alone.

"In 2008, when we were about to push a new man's suit, I ran many times to find a button.

I have a lot of trouble.

After the new listing, they continue to fly to different places to do marketing, which is costly and costly.

"The development of an enterprise needs all kinds of services, and the core is to find the market."

Liu Jiang said, the park to help enterprises expand sales, and strive to create marketing platform.

Construction of the e-commerce network of Huamao International Garment Industrial Park, the establishment of export and domestic sales service system, Jian Lihua

Mao Mao textile market and OEM OEM processing base, organize the park enterprises to build a street in Huamao clothing.

At the same time, the park will set up a sales company, hundreds of thousands of agents, and build a national marketing channel.

For example, the products of a single enterprise may not support brand stores, and the products of dozens of enterprises can support them.

With the help of marketing platform, enterprises enjoy the marketing network of a whole country and even the whole world, and can sell more products quickly.

At the same time, with the production equipment enterprises, water washing enterprises, surface accessories enterprises, printing embroidery enterprises and other supporting enterprises continue to enter, "everyone can buy at the door, not so hard."

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D

Manpower advantage

More guarantees for production

According to the current gathering speed, Huamao is confident that more than 2000 enterprises will enter the park in 2012, and the number of enterprises entering the park will reach 5000 in 2015.

Many companies gather in Huamao International Garment Industrial Park. Are there so many workers?

"The family workshop can train tens of thousands of operators a year."

Liu Jiang said, the park's human platform, through the daily and regular recruitment, rural recruitment and campus recruitment, and commissioned the way to solve the problem of recruitment difficulties.

For example, the "family workshop" is set up by the government, and the teachers are trained, placed on the list, paid for the processing expenses, and the household workshop mode produced by farmers at home, increasing the income of farmers and training a large number of skilled workers for the clothing industry.

With the training of high-level talents, we signed high-level talents directional output agreement with Sichuan University, Chengdu textile and Academy College, and set up a skilled worker training base relying on Pengzhou Institute of technology.

We will recruit skilled workers in Sichuan and garment industry in Sichuan and establish skilled workers' files for the use of enterprises in the park.

E

Ten platforms

To force East Milan

In addition, Huamao International Garment Industrial Park will also create business, information, technology, property management and logistics platform to solve the worries of admission enterprises.

For example, the technology platform can provide domestic advanced technology development, technical guidance, technical training, product testing, new product network trial sale, new technology network promotion and pformation and other comprehensive service bodies, and invite well-known national costume designers to the park to carry out technical guidance and clothing design for enterprises.

Business platform, regular or irregular participation or participation

National and International Clothing Fair, order meeting, exhibition and press conference, and business investigation and research activities.

Individual soldier operations lack the support of the ten platforms, and they can only follow the traditional road of fighting alone, lacking competitiveness and lack of risk tolerance.

Liu Jiang said that in the Huamao International Garment Industrial Park, with the support and guidance of the ten major public service platforms, even if it is just a small garment factory, as long as the pace of "Baotuan development" goes, it can struggle to become a one hundred million level enterprise.