The Italy Family Is The Brand.

Zegna craftsmen perform at the scene.

Armani and bright models

More than 99% of the enterprises are family businesses, and the events of the company are often discussed in the kitchen or dining table.

It can be said that in Italy, family is everything. In the fierce international competition, family businesses have played the advantages of scientific management, flexible adjustment, and strong mobility, so that Italy ranks among the developed countries in the world.

From textile factories to fashion empire

stay

,

yes

The leader of the trend is the embodiment of Italy dream.

It produces 2 million meters of textile fabrics, 500 thousand sets of garments, more than 1 million 500 thousand sportswear and 1 million 700 thousand pieces of clothing accessories each year.

1910 was born in a small town in the Biella region of the Alps.

Is the founder of this family business.

He is determined to base his product on high quality men's clothing. His strategy focuses on collecting the best raw materials from the original market and investing in advanced technology, staff training and brand promotion.

His patented fabric, whether HighPerformance, 15milmil15 or Trofeo, or those cashmere and linen, cashmere and bamboo fiber blended fabrics, can withstand careful taste.

Firmly believe that the future of the brand is retailing. Following frugality is the company's fine tradition. The company's current leader, GildoZegna, said: "many Italy brands have been expanding their businesses even if they are in debt, including the hotel industry, but Zegna will not. Every step of our plan will not exceed our capabilities."

Zegna group positioning the development route of men's clothing.

The fabric used in the market (only 30%) is produced by itself, so that the quality of clothing can be guaranteed.

Another 70% of the fabric is supplied to the image.

Such a famous brand company strengthens the company's characteristics as a textile product and maintains its position in the textile market.

Three women, one play.

In the fashion industry of Italy,

As a lucky brand, the brand created by Rosita in 1953 is now the only fashionable fashion kingdom in Italy that has not yet been affected by any scandals or changes in Italy.

It was in 1996 that it took over Missoni from its mother.

Today, the burdens of management companies fall on Angela's daughter Margherita, which is just a play of three women and a fashion show of Missoni.

"If I hadn't been born in this family, I wouldn't have done this job.

Similarly, I can't work for other fashion houses now.

I am more qualified than anyone else for this job, because I grew up here without having to adapt or compromise.

Margherita said, "I once thought life was too heavy and I needed to escape.

Later I figured out that I didn't need to prove myself outside, and I could do things on my own.

At present, apart from continuing her role as ambassador to Missoni, she also takes up the design of accessories and beach wear.

Angela is very optimistic about her daughter, she said: "Margherita himself has incredible enthusiasm for the enterprise and certain fashion sensitivity. I believe she can do it well."

Armani loneliness of working maniac

Compared with Missoni, Italy brand GiorgioArmani is not so lucky, because the founder of this fashion empire is now 77 years old GiorgioArmani who has never married.

Although his niece RobertaArmani has made great achievements in high-level positions, GiorgioArmani himself did not express her intention to pass on the baton of this fashionable Empire to her.

Armani is a classic workaholic. He has earned his wealth and honor by working hard, with new creativity and unique aesthetic philosophy.

Even during the period of recuperation, he is still a behind the scenes manipulator. He likes to experience his own experience no matter whether he is preparing a new series, choosing a venue or coordinating office relations.

So, in Armani, the staff are usually faced with not: Well, do it.

Instead, "which way will you solve this problem?"

Is it A or B? "

However, people still have to take the old age. At the age of 77, they are not very young, and their physical condition is no longer good. GiorgioArmani had been resting for several months because of hepatitis infection, which made him truly realize that the body is the capital of revolution.

Now, he reworked his schedule, made a number of adjustments in his management, and reduced the workload. He would rest between 1 and 3 p.m. and leave the company at 6 p.m. to better take care of his body.

Many industry insiders speculate that Armani may eventually sell its own group.

However, in an interview not long ago, the working madman did not mean to quit, at least for now.