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Love Manufacturing: Break Through The "Million Sales Platform" In 4 Months.

2011/1/15 9:40:00 354

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Love Making Children'S Wear Sales

Love making

MIL BOY is the abbreviation of madeinlove, meaning "because love is made."

clothes

"Reflects the love and care of parents.

Born in Taobao, grew up in Taobao.

brand

One, AI manufacturing was launched online in 09 August, breaking through millions of sales platforms in 4 months.

The brand culture of love and manufacturing, in the words of its head Tang Junxi, is known as "the joy of street fashion, nor the betrayal of the elegance of the bones. It is the original tide brand route that shows the handsome image of a new urban boy."

Walk into Taobao, walk boy's clothing original tide brand line.

The reason why Tang Junxi thought of making love in Taobao was that he had his own complex for e-commerce.

In 2002, eBay and Wu Fangfang began to make green boxes, which should be regarded as veterans of e-commerce.

They create a brand of love based on the characteristics of the online consumption crowd. They hope that the quality and low price will go out of a male boy's clothing original tide brand line.

At the end of 2009, AI was selected as the brand name of the mall.

As a relatively high-end brand B2C platform, Taobao mall has a great role in promoting the brand of AI.

He said Taobao has also provided some support for the development of its own brand, which is of great help to the growth of its brand.

He believes that the brand itself also needs to have its own brand elements, brand image, quality and product design.

From the development process of AI manufacturing in Taobao, the Amoy brand integrated the better independent brand in Taobao mall, to a certain extent, helped the dissemination of love and manufacturing brand, and accelerated the growth of AI manufacturing in Taobao.

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Product quality is the foundation, shopping service is the guarantee.

The reason why AI manufacturing is able to stand out among many brands is based on product style and quality.

The age of boys' wear is 3-14, and the age span is very large.

In order to give consideration to the design, different styles are adopted to produce different sizes. It is suitable for children's styles not to produce large codes. It is suitable for children's styles not to produce small codes. In production, they have strict quality control mechanisms, and there are 6 quality checks from the production line to the offline production line, as well as random sampling at any time, to ensure every product quality of love and manufacture entered into the finished product warehouse. In order processing and delivery, the ERP system is supported, and the storage center is pipelined and the efficiency is very high.

For the after-sale services that all families have, they attach great importance to the customer service staff from the top company to the front-line, and strive to ensure that people have the best of me, so as to ensure the best shopping experience for every customer.

There are not only specialized after-sale departments responsible for dealing with after-sale problems, but also a customer service quality evaluation system in the store to improve the quality of after-sale customer service personnel.

In addition, with the manager's follow-up to customers, we can timely understand the needs of customers and the satisfaction degree of dealing with after-sale problems.

Products and services are the source under the Internet.

As for the difference between online brand and offline brand, Tang Zong thinks that the growth time and precipitation time of online brand are much less. Many offline brands are accumulated from ten years to several decades.

"At present, the advantages of offline brands still exist.

But the growth of Internet brands is fast and widely spread.

Tang said.

In his view, whether e-commerce or traditional marketing, its source is business, and network marketing "nutrition" depends on your products and services.

Electronic or traditional means are all means of business. They all add value to the source.

"For the love and manufacture of this brand, our focus will still be on product design and development, and at the same time strengthen services, do well in brand sedimentation and brand culture."

Tang preached.

At present, the children of children's clothing are the main group with 25-35 year old mothers.

With the increasing awareness of brand and quality, the price of online children's clothing is gradually improving. Later, it will gradually enter the stage of rational consumption. Love manufacturing will also have better development on Taobao platform because of love for children and love for customers.

Taobao accreditation:

Love makes MIL BOY. It is not only a brand, but also a life attitude and a way of life.

As a brand concept, "not only understands the interest of street fashion, but also does not betray the elegance of the bones" as a brand concept, and integrates the qualities of fashion, fashion and cleverly, showing the taste and temperament of Chinese men's fashion. The style of the products is synchronized with the international T stage, and the fabric requirements are even better. It is a truly high-quality fashion clothing for children.

Times commented:

From the basic quality and style of the product, Tang Junxi creates the love and manufacture, striving to make people superior to me in the after-sales service, and increasing the follow-up of the department managers to the customers, so as to do well the deposition of the brand and the dissemination of the brand culture under such a careful line of operation.