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The Pformation Of Taiping Bird Service Is The Key.

2011/1/5 18:17:00 62

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The pformation of Taiping bird's clothing as platform and fashion as the main element provides a brand new train of thought and mode for the pformation of traditional industries in Ningbo and even the whole country.

Light assets, strong brands, new ways of creativity, let

Pacific bird

Walk out of tradition and get out of the development dilemma of most garment enterprises at present.

The Taiping bird route has also become a hot topic for Ningbo scholars and industry experts.

On the eve of the Pacific bird celebrating its 15th anniversary, the Ningbo Private Entrepreneurs Association organized the dean of Ningbo's major business schools to go into Taiping bird to analyze its unique development concept.

Liu Jianchang, vice president of Zhejiang textile and clothing business school of Career Academy, believes that if the old business is the leader of the steady development of Ningbo's clothing industry, then the establishment of the virtual operation mode by Taiping bird is the guidance and exploration of Ningbo's creative economy industry with clothing as its carrier.

For a long time, the position of Ningbo menswear boss was impregnable.

Many Ningbo clothing companies are sticking to the traditional suits and shirts market. While regional brands are highlighted, they have greatly reduced the opportunities for diversified development.

In the homogenized Ningbo market, price war has become the only effective weapon for market competition.

Many big names

enterprise

Start by extending the industrial chain to the upstream and downstream, developing new materials, focusing on sales network, or a large number of OEM, controlling costs in exchange for greater market share.

"Grabbing market share is not the only option.

The practice of Taiping bird shows that it is better to make cakes than to make cakes. Instead of beating the head and breaking the blood, there are only some residual crumbs left behind.

Yang Lihua, vice president of Ningbo University business school, said that at that time, the Pacific bird decided to take the wrong position and make a resolute March.

Women's clothing market

It is a very correct choice.

For a newly established clothing brand, it is not a big way to compete with some of the old clothing companies for their superior products.

And the market development of women's wear and casual wear has given the Taiping bird a clear positioning. The most important thing is Zhang Jiangping's optimistic outlook on the market and the effort and persistence after setting the target.