The Spread Of Low IQ Marketing Thinking

When an enterprise tries to expand its marketing in the most speculative way, it means

I. learning mode of anti intellectualism

When it comes to theory, it often becomes the primary slogan of the so-called "practical faction" denial.

It seems that the theory is not suitable for the needs of enterprises.

This is magnified by young people accustomed to lazy thinking.

When we go to a place for training, there are always people who say that we must be practical, practical and practical.

I want to train teachers to help students do things well.

MBA in the United States has always been unable to enter the hall of deep learning because of actual combat.

In China, MBA seems to be a representative of management theory. Considering carefully, the so-called "actual combat" of our enterprises is nothing more than a self psychological comfort without thinking ability.

The real theory is able to stand the test of practice and negate the theory of actual combat. In fact, it has become metaphysics in actual combat.

The skill of shouting actual combat often fails to be implemented when facing the actual marketing decision of an enterprise.

We have helped the American kitchen and bath industry for three years to be the first in the industry, and also helped BYD in its marketing strategy, brand and organizational planning when it first entered the automobile industry.

In these projects, we have also fully applied the thinking and methods provided by the theory.

Today, the anti intellectualism tendency of enterprises is encouraged by some consulting and training institutions.

In essence, it is not helping enterprises, but only contributing to the low intellectualization tendency of enterprises.

Two, children's training methods.

If training is most popular among enterprises, it is in fact the most effective way of kindergarten.

You only need to play the way of playing in kindergartens to the enterprises. Young people in the enterprises will definitely like it.

Playing has become the only way of thinking in the lazy mind of an era.

This weakening of speculative ability will inevitably lead to the weakening of competitiveness of Chinese enterprises.

If it's not fun, arrange it all.

Never grow up. The growth of Chinese young people's thinking seems to be far from the growth of their body.

The children's thinking has already made the enterprise have to spend a lot of energy to train adult employees.

The first thing to learn is not the ability to work, but the ability to take care of oneself.

Three, like the miracle of "nothing for nothing"

In line with the way of thinking, the enterprises are increasingly not convinced that "labor creates value".

They are more interested in the marketing thinking mode of getting rich overnight.

Like "do nothing for nothing" is not only physical labor, but also lazy in mind.

As long as they need to think a little bit, they are all in trouble.

At the end of the training, the student would ask around: "how can I complete the sales task?" and with this question, he was destined to always care about "how can I finish the task?"

They do not care if they do not directly produce knowledge, skills and methods of sales return.

So I can only answer: "then you only follow Song Jiang, and the fastest way is to steal money."

But even with Song Jiang, the business was "only seeing the robbers eating meat and not seeing the robbers being beaten."

Not even beating, even the robbers can't do it.

This kind of low intelligence marketing thinking can be seen in all aspects. How to improve these thinking and let enterprises truly establish modern scientific management thinking is still a long way to go.

The book of changes is still "Computer" after all.