2010&Nbsp; 10 Things You Need To Know About Fashion Circles.

The reason why fashion can be so exciting is that it constantly changes, and every season shows a new look.

2010 is coming. Let's take a look at the unforgettable events in the fashion industry this year, and how these events affect the trend of fashion.

One

February 12, 2010, 40 year old British fashion designer Alexander

The news of Alexander McCune's suicide has cast a shadow over the fashion industry at the beginning of the year. People in the fashion circle mourn the most innovative designer.

Although his donkey shoes are exaggerated and rejected by models, his talent for creation is recognized by everyone.

We lose such a genius, and everyone is sad.

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2. the "big" era of fashion is coming.

There has been a recent trend of loosening in the fashion world, which has always refused to be obese.

Since last February, Beth Ditto, who was definitely a hot spot in the fashion circle, boarded the cover of the issue of the first issue of LOVE. In February this year, V magazine produced a "special issue" in particular, singing hymn for the large number of women.

Of course, a cover does not mean that we went back to the Tang Dynasty.

The large number of models that appear on the stretches can not contain most women's weight loss needs.

From an optimistic point of view, some people who are severely obese and lose confidence in losing weight may recover some dignity from Beth Ditto, comforting themselves that fashion circles have a fat seat after all.

In this year's great show of Louis Weedon, Prada, and so on, we can see that it is no longer thin female with thin spare ribs. Full size models, such as Alexander Ambrosio, Adriaa Lima and Bar Refaeli, are also popular.

In addition, many famous designers have begun cutting large size fashion this year. Undoubtedly, this will lead to a heated discussion in the fashion industry for large-sized fashion.

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3. luxury brands one by one

When luxury meets the grand theme of Expo 2010, fashion also takes the opportunity to show its face in the event.

The world exposition (Shanghai), which opened in May 1st, is not only a good time to visit the world, but also an opportunity to display the strength of luxury goods in May 1st.

International brands including Chanel, Louis Weedon, Prada, Ferragamo and other international brands have launched this year's special edition or limited edition products, which are sold around the World Expo in Shanghai.

The international fashion brand "Expo limited products" are mainly accessories, including bags, shoes, jewelry and so on. The designs are also "Chinese style", or the landmark Oriental Pearl Tower of Shanghai, or the cute Chinese dolls, or the tiger, dragon and so on.

From the 2008 special edition of the luxury brands of the Beijing Olympic Games to the 2010 edition of the limited edition of Shanghai Expo limited this year, from "MadeinChina" (made in China) to DesignforChina (designed for China), we can see that this year's fashionable luxury brand has made a significant change in China's strategy.

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4. riotous world cup

In 2010, the world cup in South Africa swept the world, let us have a hot summer.

The world cup is like a big party. The party is an important theme of fashion, and football stars will also be popular. It will naturally become the fashion icon of the year.

Color baking is always indispensable in football field. In color paradise, South Africa, colors are more likely to be absent. This time, not only fans, but also Messi, Drogba, Henry, Lampard and Torres have played body painting ever before.

Drogba suddenly changed colors, and the western media said the blues shooter Wang could go out hunting with his javelin without makeup.

Messi, who has always been low-key, is not inferior. His white mark on the forehead is quite daunting.

Similarly, Henry, Lampard and Torres are also very Aboriginal people.

During the world cup, the world broadcast the advertisements of many stars and fans of the world cup.

5. China's consumption of luxury goods is not bad money.

In the spring and summer of 2010, the most amazing advertising film came from Shanghai, John Galiano, director of Dior brand design. He shot a new season of advertising with great director David Lynch and Oscar Marion Claudia.

This expression is the emphasis on the Chinese market and is expected to cause greater consumption returns to Chinese consumers. In September 16th, Hermes launched the fashion brand ShangXia ("up and down") for the Chinese market, and unveiled it in Shanghai.

For the control of Hermes, it was designed by Chinese designers and handmade by Chinese. Now it is temporarily sold in China only.

This move is unprecedented in the luxury industry.

In 2010, the world's luxury industry chiefs frequented China and told us again and again, "no one dares to ignore this most important emerging market."

Luxury brands that need to be looked up to have become commonplace in people's lives.

Today, China will keep pace with the trend of the world, and perhaps one day it will be the weathervane leading the world trend.

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6. unprecedented "China Week"

This year's New York fashion week is not only the number of people taking part in the interview and the last stage, including the number of appearances in the same field, Chinese models have set an unprecedented record, almost 99% of the Asian model share has been arranged.

In the past, the fashion media only needed to know two faces of cuckoo and Liu Wen, but this time it is absolutely necessary to remember more than a dozen rhododendrons and Liu Wen.

Chinese girls explode this year's fashion week in New York. It is an indisputable fact that Liu Wen, Qin Shupei, Feifei Sun and Xi Mengyao are on the JasonWu, AlexanderWang and RichardChaiLove show.

This reminds people of the time when Gisele Bandchen led the Brazil supermodel to sweep the fashion circle. The ChinaGirl time of the supermodel is closer than ever before.

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7. demon men reproduce rivers and lakes

In 2010, to talk about the most fashionable fashion people in China, it is the fashion director of the non fashion magazine "Jia Ren".

In the "women's wear" gesture, the Han Huo Huo in the famous street blogger ScottSchuman is like Philippines's "BryanBoy".

He was photographed and photographed in the fashion week of Milan. His identity has become a hot topic in the world.

It has also been exposed and caused many controversies.

Some people say that masculine dressing has gradually blurred the concept of gender. However, in addition to the basic shelter function, fashion is actually a way to express one's individuality.

For a person is the problem of personal aesthetics, and for the public is the question of tolerance.

The fashion industry has been regarded as the pioneer of thought. In this circle, many people are very sensitive to aesthetics. So long as they dress without hindering others, what is wrong with them? {page_break}

8.VOGUE modern night city

The "VOGUE Fashion sNightOut" global event is sponsored by many international versions of VOGUE, and is co founded with internationally renowned designers, top luxury brands, large department stores and fashion boutiques.

The first big event in 2009 was a huge response, which created the largest shopping frenzy in history.

In 2010, this spectacular global fashion celebration started again. A total of 16 countries were in full swing, 3 more than last year. From from September 7th to 16th, the VOGUE mockless City lasted more than a week, and China was held in Beijing in September 11th.

In 2010, VOGUE "modern non night city" China station with the "Mix&Match" mixed spirit through the various interactive links, many of the world's top brands are unique for the majority of consumers to embrace the beautiful fashion feast and extraordinary shopping experience, once again set off an unprecedented fashion consumption upsurge.

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9. sit on the sofa and go shopping.

Unlike third party sales, the major brands launched online shopping in 2010, directly opening up another battlefield.

You don't have to worry about buying fake products, and you don't have to worry about not getting new products.

Markey Di, founder of Yoox, a luxury shopping website in Italy, said: "big brands live in the ranks of online marketing. This seems to be a myth in the past, because they think internet marketing is too low, but now it looks just the opposite."

In 2010, the new consumption method, the fanaticism and dissemination mode of online shopping, injected unprecedented vitality into fashion.

The birth of iPhone3G, micro-blog and Twitter has also enabled all insiders and outsiders to get first-hand fashion information at hand.

This is a time when everyone can consume fashion. The difference is when you buy it and where to buy it. {page_break}

10.H&M join hands with Lanvin.

In 2010, the most popular trend in fashion circles was the collaboration between designer and parity clothing brands. Many of the world's top designers wore clothes in the windows of high street fashion shops instead of T stations in Paris, Milan or London.

The LanvinforH&M exclusive series was launched in November 23rd at the 200 designated H&M stores in the world. It immediately launched a blockbuster in the fashion world.

All kinds of related news are sweeping through the sky, and I do not know how many Lanvin control hearts have been captured.

On the 23 day, when the day finally came, it was unthinkable.

Fashion wears such a thing, that is, benevolence and benevolence, and wise men see wisdom.

The cooperation between luxury brands and high street brands has always been controversial. How many people praise it? How many people are derogating? Maybe someone can't stand this kind of cooperation, and feel that Lanvin has become cheap and Shanzhai.

In fact, the most important thing is not who has been Shanzhai, who has crossed the border, but in this kind of cooperation, it has realized people's fashion and luxury dreams.