What Are The Characteristics Of Special Stores?

Help customers understand new colors and styles. For this kind of clothing, we should actively display samples to help consumers understand the styles of clothing, thus creating a market for these varieties and expanding their sales volume. There is ample supply and the need to vigorously promote the introduction of clothing. Such clothing should also be provided with sample display work, with the purpose of communicating production and marketing channels, speeding up capital turnover and adjusting inventory structure. Remind customers to choose seasonal clothing. Because of the seasonality of clothing, the sample selection and display work of clothing should be done earlier. Remind consumers to make consumers ready to buy clothes.

Guide consumption and expand sales of clothing. In the fashion shop, we should select and display the clothes that are not many of the clothes sold in a timely fashion. We will focus on the characteristics of clothes and the knowledge of their use and maintenance, so as to guide the consumption and open the market.

Skills in gift shops

Generally speaking, gift shops are smaller than restaurants, clothing stores and grocery stores, and are not evenly distributed in all areas. Therefore, as long as the location of a gift shop is good, such as hospitals, schools, stations, shopping centers or downtown areas, and so on, it will make a fortune if it is properly managed. Especially now, people pay more attention to the quality of life and spiritual needs. Gifts have great market potential.

The appearance and decoration of the gift shop is more dazzling and better, so as to maximize the attraction of customers. sight And you can write some warm greetings on it. As far as start-up funds are concerned, gift shops are more flexible. If your funds are tight at the beginning of the shop, you can start with some ordinary and exquisite gifts, such as greeting cards, Valentine cards, and small handicraft products. If the funds are substantial, some high-end gifts can be operated. However, when operating such high-grade gifts, we must analyze whether the location and objects of the gift shop are suitable for managing such gifts. In fact, features are more important than gift grades. Gift shops must have their own characteristics. If you are dealing with popular gifts, gift shops will not have much attraction for people. The characteristics of gift shops can be expressed in the variety and style of your gifts, as well as in your gift mix and packaging, for example, you can divide all kinds of gifts into groups.

The same group will be accompanied by a beautiful blessing or an elegant poem, or a small card on a different gift with a ribbon, and then play your imagination on the card with beautiful wishes. The characteristics of gift shops should also be displayed on your service. You can offer gifts to customers or give advice to customers according to customers' requirements. Gift shop operators must constantly update and transform gifts with all kinds of festivals and changes throughout the year. Only in this way, your gift shop will be lively and energetic so as to attract more customers. Teacher's day, Valentine's day, Christmas and Mid Autumn Festival, in short, in the four seasons of the year people are accustomed to auspicious days, you should prepare what gifts in advance, and how to package these gifts, how to combine, you have to plan carefully prepared.

There are many other business skills in gift shops. For example, gift boxes should be designed with different designs for customers of different identities and requirements. Each gift should be priced clearly, giving people an honest sense of trust. In addition, it can also guide customers to match and package gifts according to their preferences so that they can share a sense of participation.

Skills of managing book stores

The key lies in the quality and management of operators. In large and medium-sized cities, although there are all kinds of large scale bookstores, and graphic bookstores usually have less funds, it is difficult to compete with them. But as long as we grasp their business direction and methods, they will surely gain market recognition. For books and newspapers, we should pay attention to the following points.

According to the characteristics of customers in this area, such as education level, reading preference, economic income, etc., we should determine the contents of specialized services, for example, some residential areas mainly focus on cultural life and professional technology. Books should be targeted. If we want to increase our intake, we will not cause backlog and bring difficulties to capital flow. Consult with wholesalers, strive for sale or distribution, reduce capital backlog and non business losses. Books on display should be clean and tidy, and new books should be specially displayed in eye-catching places. Don't wait for customers to come home, be good at selling yourself, and do some advertising. The service should be warm and friendly, so that customers can feel at home and actively answer customer inquiries. We should also pay attention to the following two points in managing bestsellers. First is the opening address. Different types of best sellers should be selected according to different address. Secondly, we should grasp the varieties of stock. The purchase must not be based on one's taste, but on the public taste.

In addition, it is necessary to distinguish whether the bestsellers are sold regularly. Some bestsellers are very timeliness and can't sell well after a certain period of time. Therefore, the quantity should be kept in good order so as not to backlog into unmarketable books. A bestseller is not only salable, but also often sold. Such books can be considered more when they arrive. Such books generally have a characteristic, not entertainment, but practicality. For example, "the Chinese middle school students' composition book" on primary school composition, about infant feeding guidelines.

Book stores can also sell newspapers at the same time. Sell newspapers It depends mainly on the difference between wholesale and retail price. The profits of each newspaper are different, but the investment is small and the risk is small. If the location is superior, the business method is flexible, and the daily income is not bad. Here are some business skills.

Choose the best and most popular newspaper. Such as evening news, radio and television programme, fan newspaper, digest newspaper and so on. At the same time, newspapers are fastidious about "new" and "strange", so they must not put newspaper on the stall. He opened his voice and shouted. Browse the newspaper first, find out the most absorbing articles, compile their topics into jingle and shout loudly to attract customers. In addition Pondering The way of placing newspapers reveals the headlines and photos of the article. It has a double impact on hearing and vision, which has a certain impact on pedestrians.

Skills of managing audio-visual shops

For audio-visual shops, location is extremely important. It should be opened in many commercial districts, shopping centers and other places where people often come to school or have more potential customers in schools. At least, people must be able to see them. Audiovisual stores can run music tapes, laser discs, records, video tapes and so on. Pop songs should occupy a large proportion in the proportion of varieties, because the customers of the audiovisual shops are mainly young people. They are fans of pop songs. Of course, if you are sure that only national music or western classical music can be profitable, they can not be arrested. If you know the trend of audio-visual products, you will know that records are bound to be replaced by laser discs. Although the laser disc price is high at present, its future price will definitely decrease, now it has been popularized in big cities, so we should pay attention to the operation of laser discs. The decoration of audio and video shops should be mainly based on bright style. They can be taped in the shop windows and pasted with posters, stickers and so on. If you play music that matches the store management, you can also improve the atmosphere of the shop, so as to effectively attract customers to come to buy. There are many ways to operate. If the operator adopts membership system, all the participants can enjoy the preferential price, and they can also give preferential treatment to the customers. If you buy several times, you can give away some small souvenirs. You don't pay much, but you can win customers. Therefore, the management method is the key. In addition, they can run music related items, such as blank tapes, cleaning agents, tape recorders, laser disc players, music books, etc., and they can also bring profits. This is the so-called collateral value. In addition, price is a factor that affects business income. It can seek stable sources of supply, so as to defeat competitors in price, and pay close attention to market dynamics and audio-visual trends.

Skills of running fresh Florists

Nowadays, fresh flower shops are not rare in China. Especially with the renewal of ideas and the increase of income, sending flowers has become a common thing for Chinese people to communicate. Especially on Valentine's day, flower children are holding flowers to show a little love money.

The location of fresh flower shops is best located in commercial areas and cultural and educational areas, some of which are chosen on the large roadside of office workers, and business is good. The flower shop pays particular attention to style and taste. Therefore, the layout of flower shops and the skills of florist designers are particularly important. In general, shopkeepers have a certain grasp of flower technology, and their flower arranging techniques are relatively high. If you are not good at this way, you can buy some books in this area to learn first, or ask a teacher to teach you, or learn from other florists, and eventually master and apply them in the management of fresh flower shops.

The layout and keynote of a flower shop should be warm, romantic or elegant. Therefore, decoration and flower arrangement are particularly important at the door of a flower shop. Transparent glass is also essential, so that people can see glittering flowers from one side of the road. Of course, the business of flower shops does not need to be confined to flowers, flowerpots, potted plants and flower arranging materials. Marriage and funeral auspicious day, company opening, banquet hall and other occasions are also important business sources of florists. Flower shop can also carry out telephone booking flowers business, and those enough scale flower shop, in addition to special design, procurement, transportation, and there are special contacts business personnel.

If you have been running a florist for many years, capital and technology are in place, then you can strive for large and stable businesses, such as flowers for the banquet hall and Exhibition Center. There are two aspects of the management of fresh flower shops. Because the flowers are short lived and easy to fade, the operators will lose more if they can not sell in time, but if they use the refrigerator, they will affect the freshness of the flowers. Therefore, the only way to do this is to take small quantities and lots of batches, and to sell as many as possible on special festivals, such as Valentine's day.