Why Does A Shoe Store Fail?

The so-called business, which covers a wide range, even if we open a small shoe clothing shop, we can make it a business.

Generally speaking, capital allocation and scheduling, talent recruitment, marketing strategy from the initial stage of business,

1, the funds are short.

At the beginning of the shoe and clothing store, it underestimated the financial needs, the financial budget was missing, and at the same time, it could not effectively use funds in operation or sale, so it was difficult to create surplus.

2, business is greedy for innovation.

Some people, especially those who once successfully opened shoes and clothing shops, are reluctant to start from small shops. They hope to start with a large scale and a lot of fixed costs at the very beginning, but once they encounter some difficulties in operation, they will easily collapse.

3, open the shoes and clothing shop at the wrong time.

For example, selling snow boots in summer is affected by the off-season factors, which may cause setbacks in your shop career.

4, not good at summarizing and innovating.

To sum up, it is necessary to do anything.

Otherwise, there will be no progress.

Without progress, it is difficult to build a foundation in this society.

5, thinking is limited, can not be based on the long term.

Always want to make quick money, look for it.

6, did not start from their most familiar and special field.

After opening shop for a certain time, it is found that experience, knowledge, ability and interpersonal relationship are not consistent with the ideal, or even too far away, resulting in the loss of competitiveness.

Therefore, we must find a project that we can do well, and have a long-term vision. We can not just stay in front of the short-term interests.

7, the shop business philosophy is not clear.

Some people may think that small shops do not need the idea of management, they think they are too high, and only follow the popular changes in the market to get more benefits.

This kind of thinking can not be miscalculated. From the point of view of business ecology, all kinds of shoes and clothing stores have their own way of existence. Therefore, if entrepreneurial business has relative characteristics and characteristics, it will be easier to get customers' approval.

8, lack of self-discipline.

At the very beginning, many people thought that making money is their own, how much money they earn, what money they spend on public figures, and no self-discipline.

Finally, the shoe and clothing shop had no capital turnover and had to close in advance.

9. No detailed and thorough market investigation was conducted.

Hearsay, which products are good money making, the brain is hot to make decisions by intuition, and more factors are to save the cost and avoid the detailed market investigation, but we have no ability to make systematic market analysis.

10, only pay attention to the surface investment, ignoring the connotation.