Market Survey: Clothing And Clothing Consumption Has Become The Biggest Expenditure For Women In Cities

The sixth Chinese women

Han Xiangjing, director of the China Women's magazine and director of the women's life survey center of Hua Kun, released the "2010-2011 Chinese city women consumption survey report".

The survey selected 10 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Harbin, Changsha, Lanzhou, Dalian, Taiyuan, Chengdu, Ningbo and so on. 1050 questionnaires were distributed and 1024 valid questionnaires were collected, with an effective recovery rate of 97.52%.

The respondents were 18~60 year old urban women with regular income. Their average age was 36 years old.

Among the respondents, civil servants / institutions accounted for 34.4% of employees, 39.2% of companies / employees, 20.8% of self-employed / freelancers, and 5.7% of retired women.

Among the respondents, 77.2% of the educational background of junior college degree or above, 70.8% of them were married.

The survey shows that women's consumption in 2010 has four characteristics: clothing, clothing, tourism, health and vehicle related expenditures.

Compared with previous years, women's spending on car purchases, school buses and other car related expenses increased considerably in 2010.

The "vehicle related" spending for the first time entered the top four annual consumption of women.

The survey shows that the four major expectations of urban women in stimulating domestic demand and expanding consumption in 2011 are: "strengthening government supervision and ensuring food safety"; second, "controlling food and daily necessities"; third, "resolutely regulating housing prices"; fourth, "subsidize green environmental protection, energy saving and low carbon products".

The survey also showed that there were three hot spots of urban women consumption in 2011: clothing, clothing, cosmetics and digital products.

Nearly 60% of the respondents had travel plans in 2011, with an average expected expenditure of nearly 10000 yuan, and nearly 70% respondents had investment plans in 2011.

Gu Xiulian, vice chairman of the Standing Committee of the ten National People's Congress and director of China's next generation working committee, pointed out in his speech: the Chinese women's consumption summit is not only a theoretical forum, but also a female consumer classroom. It is also an important platform for enterprises and social organizations to obtain information on consumption and consumption.

Gu Xiulian thinks: to expand women's beautiful consumption and develop women's consumption market, we should focus on four aspects: first, to achieve women's employment is an important prerequisite for expanding women's beautiful consumption and consumption market.

Only by solving the problem of women's employment can we ensure that women have a stable source of income and form a realistic consumption capacity. Second, we should increase the remuneration of women in urban and rural areas and increase the income of low-income women.

To achieve the synchronous growth of income and economic development, the growth of labor remuneration is synchronized with the increase of labor productivity; third, improve the social security system, relieve the worries of urban and rural women's expansion of consumption, alleviate the psychological factors that housewives suppress immediate consumption, and promote their confidence to increase immediate consumption and promote the upgrading of women's consumption structure and scale expansion.

Fourth, develop consumer education to enhance women's scientific consumption ability.

To be a smart and rational consumer is the mission of every consumer.

If we say that increasing employment, increasing income and improving social security is the solution to the problem of "dares" consumption of urban and rural residents, then consumption education is a solution to the problem of consumers' consumption.

Chai Baoguo, Deputy Secretary General of China Consumer Association, said at the meeting: in the current consumption field, the female consumer market is developing, improving and maturing.

In the decision of family consumption, women have begun to expand from the traditional daily consumption to the mainstream consumption of electronic products, financial management, buying cars, buying houses and so on. From the beautiful consumption and image consumption of women themselves to the healthy consumption and low carbon consumption of family members, at the same time, from the perspective of individual consumption of women, many modern women are no longer satisfied with shopping, but go to nature, cultivate their sentiment and relax their mind and body.

Under this background, how to win the "currency vote" of female consumers, adapt to the development of women's consumption demand from basic life to high level consumption, further develop women's consumption market, lead women's consumption trend, and protect women's consumption rights and interests, should arouse the attention of all sectors of society.

According to the briefing, the forum is sponsored by the all China Women's Federation propaganda department, the China Consumer Association, the Chinese women's magazine, the Chinese Family Culture Research Association, the Hua Kun women's consumption guidance center and the Hua Kun women's life investigation center. It is supported by the Shenzhen winning Clothing Co., Ltd., Kang Taina (China), L'OREAL (China) and MasterCard International Organization, and is jointly organized by the China Apparel Association and the Beijing garment and textile industry association.

The theme of this forum is "beautiful consumption leads women's consumption market - the consumption situation and trend of Chinese urban women's clothing and clothing".