Wuhan, A Clothing Store Owner, Went Bankrupt In Winter.

Recently, rumors about Hanzheng Street's clothing owners jumping for building because of hoarding goods are widely circulated.

Yesterday, reporters went to Hanzheng Street to verify.

A number of clothing store owners of the white horse mall said that they did hear that there were too many jumpers in the winter because of the overloading of goods, but the reasons for the incidents were varied.

"If I don't cool down, I really want to jump off the building!" asked if anyone jumped up, Chen Guangde, the owner of the 6 floor of a white horse shop, said.

He has been doing wholesale clothing business for nearly 30 years.

In September this year, the news of "a thousand years of extreme cold" flew all over the sky. He also wanted to bet on 20 thousand cotton padded clothes in winter, and 10 thousand more this year.

Now, the 10 thousand pieces of cotton piled in the warehouse can not be sold, "now it is a loss to deal with, no one wants to".

He said, one piece.

According to convention, every year at the end of December, the boss of clothing wholesale will rush to book the spring payment next year. Chen Guangde is very embarrassed. Now he is very embarrassed, and now he has all the funds in cotton padded clothes, looking for bank loans, and he is afraid that the bank will not lend money after knowing the matter.

Reporters from the first floor of the white horse business to the seven floor, one by one visits found that most of the cotton and down clothing business is deserted, and some winter clothing has begun to cut prices.

Two floor windbreaker family boutique ladies wear new cotton padded clothes 125 yuan.

The owner of the store, Wen Hong Hong, said that even if the price was reduced, it could not sell 35 pieces a day.

In the American Playboy clothing store on the third floor, the down coats at the door are being sold at the super low price of "98 yuan". The two sides of the shop are covered with Down garments, and the floor is stacked with goods returned by customers.

"Yesterday I ate another" zero egg ".

Chen Aguang, a shopkeeper, said that he used his hands to draw a circle. "One year rent is 400 thousand, two warehouses are full of nearly 50 thousand down garments. Once new year's Day is over, business is even more deserted. If we do not cool down, we will lose money."

It is understood that clothing owners fight "winter March" (lunar calendar October to December) is the practice, which is the lowest temperature in a year 3 months, winter clothing profits than the summer clothing 10 to 20%, if not in the "winter March" to earn money, the next year's business will be difficult to continue.

In the same fashion business, Zheng Bin, President of the new clothing trade association, did not lose money.

He also heard rumors of "a thousand years of extreme cold" before, but after consulting a lot of information on the Internet, he judged that extreme cold weather occurred mostly in Europe, and the probability of occurrence in China was small, and the probability of warm winter in Wuhan was even greater.

Moreover, in order to avoid risks, the manufacturer must pay 50% of the cash in advance and the investment risk is large.

So he did not blindly purchase, thereby avoiding a disaster.

"The clothing business is to watch the day to eat, but the weather is changing rapidly, so we can't bet on business."

It's better to eat by oneself than to eat by gambling.

The dilemma of Hanzheng Street's "jumping building" boss is instructive.

As the old saying goes, relying on heaven for food, these four words seem simple. If you look at the nature of your business, you will be able to sit back and relax.

In fact, because of the changeable nature of God's face, it is difficult to predict from "a thousand years of extreme cold" to "one hundred years of extreme heat". At last, it has proved that it is only a legend, but many bosses have heard rumors that they have lost all their money by putting all their eggs in one basket.

In the same fashion business, Zheng Bin, President of the new clothing trade association, did not lose money.

Just because he had more eyes, he searched the Internet to identify the authenticity of the rumors of "a thousand years of extreme cold".

Twenty-first Century is the information society. Operators must learn to sort out, discriminate, judge, absorb all kinds of complicated information and invest rationally so as to truly sit back and relax.

This is not only a way out for Hanzheng Street's clothing bosses, but also a way out for 530 years old commercial port Hanzheng Street to link up with modern society.