Blue Silk Feather Home Textiles, China Railway Media Work Together To Create Brand Special Train

2010/12/13 14:11:00 59

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Zhu Xiaohong, Secretary General of China Household Textile Industry Association, Jiangsu blue silk feather household

textile

Yu Jianhui, chairman of the limited company and Lu Liming, chairman and President of China Railway media, from left to right, launched the ceremony at the blue silk feather textile brand special train.

Famous domestic textile brands

Blue silk feather

In December 8th, China Railway Media flagship operator, China Railway media, held a joint press conference in Beijing to launch the "Blue Ribbon" home textile brand special train, opening up the way of Chinese textile brand "on the road".

Yu Jianhui, chairman of Jiangsu blue silk feather Household Textile Co., Ltd. believes that blue silk feather has launched the "brand special train" on the scale of innovation, and used it as a new window to publicize the brand. It broke through the strategy of brand promotion, especially in the two or three line cities.

Blue silk feather

Home textiles

The brand special train includes: T108/107 train from west to Shenzhen, Shenyang train from north to Chengdu of Beijing, and K150/149 train from Zhanjiang to Zhanjiang in southern Shenyang. The scope of pmission is mainly in Northeast, Southern China and other regions.

China Railway Network chairman and President Lu Liming told China economic net reporter that as the largest pportation network in the country, the railway has covered almost every city in China.

China Railway media is based on the media core value of "extensive coverage, accurate dissemination and deep influence". It develops a unique brand exclusive train pmission mode, integrating the train plane media resources with large capacity and high intensity. It can quickly and effectively spread the brand information to the whole country, and promote the resonance of the regional markets.

This time, the cooperation between China Railway Media and blue silk feather is to promote the national brand.