Nike Joined The National Youth Foundation Launched A Public Funding Project "Love Beyond".

December 8th, November 30, 2010, Beijing, China

The project team can choose social and environmental issues including environmental protection, culture and education, child welfare, youth development, vulnerable groups, community development, animal protection, healthy lifestyle, family care, cultural exchange, disaster response, international relations and urbanization.

"Love pcends" for young people aged 18-25 years in China, soliciting creative plans.

Eligible applicants may submit the project plan on the "love surpass" official website from November 30, 2010 to January 17, 2011.

Apart from winning grants for the winning team, the "love pcendence" project will also provide professional training courses for the winning 100 teams, including leadership and project management to ensure project execution and truly benefit the community.

Nike and Tsing Chi will conduct training in 6 cities such as Beijing, Shanghai, Xi'an, Harbin, Changsha and Hangzhou.

Mr. Tu Meng, Secretary General of the Chinese Youth Foundation Committee, said: "the cooperation between the Youth Foundation and Nike is a good incentive for Chinese young people to undertake social responsibilities. They can use their enthusiasm for sports and public welfare to solve social and environmental problems, take action through sports and actively express their contributions to the community they live in, and at the same time develop their abilities through project practice to get development."

Ms. Liu Yanling, director of sustainable business and innovation marketing at Nike, said: "love pcends" is part of Nike's long-standing corporate responsibility plan, which enables the public to understand the love of sports and can serve our community. KellyLau

Nike has long been committed to inject energy into Chinese sports, inspire young people's innovative spirit and encourage them to influence their peers.

"Love pcendence" will uphold the spirit of Nike's traditional sports, excavate the potential of young people, and actively solve the social problems that people care about. "

The jury is composed of experts from community development, social environment and sports public welfare.

They will select 100 project teams and provide funding with the criteria of innovation, autonomy, feasibility, demonstration, sustainability and social value.

The results will be announced at the end of January 2011, and the winning projects will be implemented from March 2011 to August.

This is the first application of the "love pcendence" project in China.

On the basis of previous cooperation between Qingji and Nike, "love pcendence" will become a continuous funding scheme, which aims to bring long-term contributions to the community.