Accounting Requires Lifelong Learning.

According to statistics, there are about 12000000 accountants in our country, but there are few reasons for continuing to learn after work. There are two main reasons: on the one hand, financial work is more complicated than other industries. Overtime work often happens. Accountants do not have enough energy to continue learning. On the other hand, small and medium-sized enterprises have relatively simple requirements for financial personnel, so a considerable number of financial personnel are not willing to continue to learn.

However, the internal and external business environment faced by domestic enterprises is undergoing tremendous changes. The problems and challenges faced by the entire financial system are unprecedented, and even many enterprises have never met before. Generally speaking, the incentives for local enterprises to face changes in the financial system are mainly the following:

1, a globalized corporate finance environment has emerged. With the release of the regulatory authorities' policies on the listing of state-owned enterprises and private enterprises, more and more local enterprises have become the top buyers of mature capital markets in the United States, Hongkong and Singapore. Of course, the regulatory environment has changed the original financial reporting system. At the same time, more and more excellent local enterprises are triggering new investment waves of overseas investment institutions' industrial investment and mergers and acquisitions of industrial giants. The entry of overseas investors is bound to have a huge impact on the original power system, and the financial sector will face a more complicated investor environment.

2, the globalization of enterprise investment environment is taking shape. The continued appreciation of the RMB exchange rate and the loosening of foreign exchange control policy make HUAWEI, TCL, Lenovo and other local excellent enterprises start looking for M & A and investment targets worldwide. Previously, the financial departments of these companies had no experience in this regard.

3, in the competitive environment of globalization. With the beginning of China's "post WTO era", more and more market opening commitments have been fulfilled, and the competition pressure of local enterprises is increasing. In addition, the change of RMB exchange rate formation mechanism directly affects the financial cost of all Chinese enterprises. How should enterprises cope with them?

4, facing domestic Law And the high volatility period of financial policy. The profound impact of the newly revised Company Law and securities law. China The law of the enterprise system has been continuously promulgated, and other laws and events such as the integration of two taxes, the introduction of the property law, the increase of anti commercial bribe, and the direct or indirect influence on the laws and events of enterprise finance emerge in endlessly.

Challenges faced by CFO on scale enterprises You bet In the face of all these problems, in addition to seeking help from professional institutions according to routine, it is more important to keep up with their own learning. Of course, these studies do not simply refer to academic degrees and certificates. The key is to improve their quality and broaden their horizons. Liang Jiyou believes in the principle of "no skill". For example, I used to work in the Ministry of finance investment company. Although I haven't done much in this field at present, I have been following the latest changes in the domestic capital market. Once the conditions permit, I can always add a profit source to the company. "

In fact, a good manager must maintain the habit of lifelong learning. For example, I majored in Computer Science in University, but I read EMBA at Harvard Business School, and now I am a CFO in a media industry. The transformation of these roles requires constant learning. Dong Xiaoqi emphasized that CFO as a manager is bound to face lifelong learning problems.

Chen Jing, who finished studying MBA five years ago, is now studying for DBA, a doctor of business administration in a Swiss university. It is unique that Shi Jun has finished reading MBA many years ago and is preparing for her doctoral dissertation defense at Renmin University of China. CFO Wu Xuedong of Capitel Group maintains and drives the habit of lifelong learning of financial managers in another way. The "financial manager net" created by him has held a small salon seminar every Saturday, so far it has lasted for more than a year, and is well received and praised by the circles.

　 In building a lifelong learning atmosphere, those heavyweight foreign enterprises can definitely be regarded as examples of local enterprises. Almost every familiar foreign company has its own full-time training institutions, such as HP business school, Motorola University, NOKIA Institute and so on. These machines quickly make up for the lack of practice in academic education. For example, AsiaInfo CFO Han Ying has learned a lot of management skills outside of Finance in HP, and has exercised excellent presentation skills, laying an important foundation for the brilliance of her AsiaInfo. Until now, when Han Ying mentioned HP, he was still full of gratitude and respect.