Anta Group Has Become The Biggest Winner Of Brand Marketing In Asian Games.

2010/12/6 16:21:00 60

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along with

Asian Games

The successful opening of the closing ceremony also marked the 16 day Asian Games coming to a close.

Looking back over the past 16 days, all the sports shoe companies have launched their own sports in addition to the sportsmen sweating field that attracted the audience's attention.

brand marketing

And strive to become the biggest winner of the Asian Games.

In fact, the essence of sports marketing lies in the successful grafting of athletes' fighting spirit and personality to the product brand. The combination of Jordan and Nike is an unsurpassed classic.

But for more sporting goods

brand

In terms of sports arena, the exposure frequency is also the pursuit of sports marketing.

Now, the Asian Games have changed.

Which company is the last successful winner? Is it Nike? Is it 360 degrees? Or Anta? Or PEAK?

After 16 days of marketing competition, Anta, as the provider of the award equipment, no doubt feels that it is closer to the champion.

At every award ceremony, we can always see the shape of Anta equipment.

Zhang Tao, vice president of Anta, said: "what is the core of the award equipment? I think it symbolizes the spirit of never stopping sports and is the best carrier of Chinese glory. All these need spokesmen and support from other resources that can represent China, so that the connotation of Anta sponsorship rights is more full."