JEANSWEST Develops E-Commerce

Consumers are familiar with the promotion of traditional stores, but now the flagship stores on the Internet have joined the sales force to form a unified online and offline promotion mode.

What consumers can choose is not just the scorching sun to go to the store to pick up clothes, but they can also buy their clothes by blowing the air conditioner and moving the mouse at home.

In this regard, JEANSWEST took the lead and made a new attempt.

Recently, the flagship store of Taobao mall has launched many promotional activities with many brands.

In this promotion, familiar brands such as JEANSWEST, Mertes Bonwe, YISHION, ONLY and so on are not only promoting the autumn dress for the first time on the mall with a preferential price of half off, but also offering a total discount of 300 yuan for sending 60 yuan and 200 yuan for postage.

Over five days of activity, the number of people who shop for more than 300 yuan is over one hundred thousand.

In 2010, China's e-commerce report (2008-2009) released by the Ministry of Commerce showed that the volume of online shopping pactions in China reached 258 billion 600 million yuan in 2009.

Under the impact of the international financial crisis, e-commerce can help Chinese enterprises expand the market, reduce costs and improve efficiency, promote pformation and upgrading of traditional industries, facilitate the formation of modern business circulation system, and play an important role in promoting the development of national economy.

With the emergence of pure e-commerce mode enterprises such as van Ke, the traditional brands have begun to notice the market of the network, and have developed their own network sales channels, and the heat of e-commerce has soared again and again.

And as a major share of the domestic leisure brand market, JEANSWEST also began to develop e-commerce platform in the past two years.

In fact, JEANSWEST's time to enter the e-commerce market is not long.

In September 9, 2009, JEANSWEST entered Taobao mall and opened its first official flagship store in Taobao.

JEANSWEST has always been focused on entity stores, and has entered the e-commerce sales mode. It has opened up a new marketing channel for itself.

Liu Weiwen, deputy general manager of JEANSWEST, said that JEANSWEST had higher accuracy requirements in the process of buying goods, and the remaining stocks in each quarter would not be too large.

So JEANSWEST Taobao flagship store is mainly based on positive price goods, while Taobao's promotional activities.

It is reported that JEANSWEST's official flagship store will launch different promotions and promotions regularly according to the company's promotional plan. At the same time, it will also launch the unique promotional activities of online stores irregularly, combined with the characteristics of online shopping market.

"Because Taobao customers are more purposeful to find cost-effective products, so our flagship store also correspondingly to cooperate with Taobao's positioning and promotion to expand this channel."

Liu Weiwen said.

Last year, JEANSWEST only sold more than 4 billion yuan before traditional channel stores. For JEANSWEST, sales of traditional channels are undoubtedly the leading direction of the company.

Liu Weiwen said that although the Internet market has developed rapidly, it still has a limited share of total sales.

JEANSWEST is a combination of image promotion and sales, not just buying and selling.

Joint Taobao autumn dress promotion

At the JEANSWEST store in Beijing road and Dama station in Guangzhou, a special selection of "super value" price "20 yuan" has attracted many consumers to come to the "shopping spree" and the same time with the "twenty percent off two forty percent off forty percent off" promotional activities in the store. Meanwhile, in JEANSWEST Taobao's flagship store, the activities of half off promotion with the new autumn products of Taobao mall also attracted many "Taobao family" to kill the new autumn and winter.

Talking about this promotion, Liu Weiwen introduced that in August, it has been the traditional month of promotion in the clothing industry, and coincides with Taobao's invitation to JEANSWEST to take part in the promotional activities of clothing brand launched in August 26th. JEANSWEST has just integrated resources and launched the event.

Nowadays, although e-commerce is developing very fast, it is still a new thing for many traditional consumers.

In JEANSWEST stores, many customers did not know that JEANSWEST opened a flagship store in Taobao mall.

Relatively speaking, they prefer to buy clothes at stores.

First, there are many styles to choose from. Secondly, people can feel more comfortable in the store.

In this regard, Liu Weiwen said that JEANSWEST has only developed one year in Taobao, and JEANSWEST is also planning to develop its own network sales platform.

At that time, the sales platform will focus on the most expensive products and show the latest and the most complete styles for the customers.

Liu Weiwen said: "the space of physical shops is limited, and the largest store may have only ten thousand stocks.

There is no space restriction on the Internet.

At present, rents are the most expensive part of JEANSWEST's operation.

However, the scale of network sales and operation is not restricted by the site, and the low operating cost brings a new way out.

JEANSWEST is also working hard to play the biggest role and effect of the Internet platform.

This is a new challenge for JEANSWEST.

Provide "fashion necessities" and reputation service.

In the promotional activities of JEANSWEST Taobao flagship store, netizen JJ889 bought two half off jeans. She said that if it hadn't been for promotion, fifty or sixty yuan would not have been able to buy a pair of trousers.

JJ889 said that since JEANSWEST opened Taobao flagship store, she has increased the number of clothes she buys online.

She felt that the flagship store must take "credit service as the guarantee, and ensure that it is a genuine product" so that customers can be guaranteed.

Some netizens reflect that many brands sell in the online flagship stores generally not in sync with franchised stores, many of them are old ones.

In this regard, Liu Weiwen explained: "Taobao mall JEANSWEST official flagship store sales ratio of new and old is just as dynamic as the development of online shopping, and we are constantly adjusting the proportion of new products based on the development of online shopping.

JEANSWEST Taobao official flagship store and entity stores are consistent in adhering to the purpose of providing "fashion necessities" for customers.

Many netizens are afraid that the clothes on Taobao are not authentic. Liu Weiwen said that Taobao's official flagship store and product store are JEANSWEST's genuine products. The source of goods is the same. Customers can rest assured that they can buy them.

The price of JEANSWEST official flagship store in Taobao mall is the same as that of a physical store. According to the characteristics of online shopping, online stores will formulate new preferential policies, such as new products free mail, second price reduction, early purchase, early low cost, and so on.

More than a year of buyers who have been registered with Taobao for "more than a year" have rarely entered the exclusive stores since they are so busy with online shopping.

"Things on the Internet are cheaper, and the quality of the flagship stores is guaranteed. They are all genuine. My otaku certainly prefers" Taobao! "But" heart flying "also mentioned that online shopping can not be tried, and the number of codes is not good enough to be a headache.

Related experts said that logistics, distribution, return and other aspects are indeed more restrictive factors in online shopping. Unlike physical stores, online shopping clothes can not be tried on the spot, but can not be paid on the spot, and can only wait for the logistics distribution to reach their comfort level. For this reason, JEANSWEST strives to give customers the biggest commitment in after-sales service. As long as it meets the requirements of return, shops and entities will accept 7 days without reason to return.