How To Open Your Own Clothing Store?

Opening a clothing store of their own has always been the aspiration of many people who love beauty.

How does a clothing store manage well? This is a very big topic. In a sense, any business mistake may threaten the normal operation of the shop. Therefore, the management of the clothing store must be straightened out step by step.

Ready to open a clothing store

1, before opening a clothing store to identify the object, that is, which level of people are you want to sell things to it.

2, competitor analysis, competitor's business situation, what?

3, the estimation of passenger flow and the setting of business circle.

4, the search for goods in the channel, the beginning of the amount of goods do not need more, with a variety of small quantity, after a certain period of time, understand what kind of good sell more goods.

5, the style and price of incoming goods.

6, understand and pay attention to the latest trend.

7, good after-sales service.

8, be honest with others and talk about credit.

Purchase article

First, the clothing store mainly grasps the local market: what new varieties have emerged? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power? Generally speaking, there is a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when purchasing, first turn to the market, compare the prices of various markets, clothing stores and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so we must compare, and then proceed to implement the purchase.

Pricing article

Price is the most sensitive topic for customers to buy products.

Generally speaking, people always want to spend more money to do more things. Many clothing stores have lost a large number of customers because of the unreasonable price of their products.

As a business, no matter what pricing strategy is adopted, the ultimate goal of a clothing store is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.

In addition, the flat head and low tail method just drop the price of the "dragon tail" slightly down, giving people a lot of feeling of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

Exhibits

The design and planning of the display of clothing stores usually follow the following principles:

Highlighting the characteristics of core or key commodities.

For example, the best selling clothing, new clothing, distinctive clothing and promotional clothing, and so on, on display should be different from other clothing, try to give people a strong visual sense.

Highlight the brand.

The logo is clear, the advertisement is active, eye-catching, easy to understand and memorize.

Pay attention to artistic techniques and ingenious conception.

We should make full use of modeling tools and tools such as lighting, background and props to form unique artistic language, perfect artistic form and harmonious color contrast, so as to accurately and effectively display and highlight the theme of display, so that people can see clearly and feel at ease.

Emphasize individuality and avoid duplication.