What Is The Most Important Ability To Do Sales?

Let's discuss a more specific one. problem "For sale personnel Which of the following abilities is the most important? Is it oral expression, infection and influence, or the ability to coordinate the organization, or to see the ability to look at things? "

Some people think speaking ability is very important for salesmen.

Because they can't imagine how a salesperson who is introverted to speak can't persuade customers well, but in real life, there are such a group of people, who are too introverted to speak. But they are very popular with customers because they are very practical. My cousin is such a person. His eloquence is not as good as mine, but his performance far exceeds me. Because he never talks in a random way, customers think he is a trustworthy person.

On the contrary, some salesmen, though very eloquent, can even turn black into white. Just because their mouths are too frivolous, they will give people a kind of gaudy feeling and leave them uncontrollably. I admit that under normal circumstances, speaking ability is an important ability for salespeople. But obviously, it is not the most important ability.

Let's look at second things: infectivity and influence.

On the surface, infection and influence seem important. Just imagine: if you can't exert influence on customers, how can they attract and persuade them? But the fact is that they are so callous. Even if you have strong personal appeal and influence, if you don't have a good product and a good brand, you can't attract customers. On the contrary, even if you are not attractive to customers, you can also succeed if your company is attractive to customers. This further illustrates that what really attracts customers is the product of the company, the brand of the company, the strength of the company and the prospect of the project. The company's overall brand strength and the bright future of the project are great magnets. When you are attached to this giant magnet, though you are not magnetic steel, you can also be very attractive.

Of course, I also admit that if you are rich enough to attract customers' appeal and influence, it is a good thing. but Obviously This infection and influence is not the most important thing for salesmen.

Then we analyze third aspects: coordinating organizational capabilities.

Obviously, coordinating organization ability is also a very important ability for a salesperson. Because the idea of a merchant may not match the company's guidelines. At this time, coordination is needed. For example, a company needs to give up some old fashioned products from a strategic perspective, and when business owners are unwilling to give up their products for their own interests, you should coordinate them well. In order to move forward step by step, you need to organize people to act together. Therefore, a good salesperson often has a strong ability to coordinate and organize. But this is not to say that without the coordination of organizational capabilities, you will not be able to do a good job in sales management.

Because the real management is teamwork, if you do not have the ability to coordinate yourself, but you have the ability of the organization, you need not worry about it. In an excellent enterprise, people who specialize in coordination and organizational skills are often assigned to manage such matters. Therefore, from the analysis of the responsibilities of the salesperson, this coordinating organizational capability is very important, but it is not the most important or indispensable.

Finally, let's take a look at the ability to see things and see problems.

I see a salesperson's ability to see things and see problems as a sign of vision.

A salesperson who sees things accurately and sees problems deeply is often a salesperson who has a good eye. I have always regarded salesmen as buyers in a special sense. They are looking for a "sales channel" with preferential policies, project prospects and activity costs, and purchasing a "sales channel" to a company in a special sense.

Therefore, the purpose of salesmen being sent out by the company is to find customers who can cooperate. If the company needs to find "cattle", and he "horse" to find it, then what will happen? If he misread people, put the wrong point? Yes, even if his eloquence is very good, his infection and influence are also very large, and coordination ability is also very strong, but as long as his vision is not good, always find the wrong person, put the wrong point, then he is not a good salesman.

How can we quickly improve your sales performance? In a word, it is to find the right people and find the right way! Everyone, for a new product, if the first gun is not red, then it will be even more difficult later. I have a very good eloquent salesperson, but a bad salesman is a blind fortune teller. I have a strong influence and influence. A salesperson who has a bad eye can be likened to a magnet which can absorb iron. The result is that the magnet is full of useless, messy little ends. I have strong organization and coordination ability, but the salesperson with poor vision is likened to an empty house. Although they can build a building, they are always unable to find someone to live in. Because his eyes were not good enough, he pulled all the things that should not be brought. As a result, it would create a smoky atmosphere for the whole team. In the end, it will be hard for you to plan again. So, I think, for a salesperson, the most important thing is to have a good vision.

Of course, we admit that these four abilities are very important for salesmen, and it is best to have them at the same time. But from the point of view of the salesperson's job, the most important thing should be: look at things and see the good points of the problem. If he can find a good sales channel at once, he can find out the right way, find the right person, and even identify the "great horse" from the rubbish horse abandoned by him, so that he can see a new way from the dead old market. How can he still fail?