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It Will Flicker With Sales.

2010/12/2 15:06:00 36

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Not long ago, I published two articles on how to improve the persuasiveness of retail terminals, which caused a wave of waves. More than a dozen readers sent me e-mails, and I also put forward my own opinions.

One of the readers directly put forward their own views. She said: "we must do a good job in clothing sales, especially men's wear, so long as you can".

Flicker

"Customers will usually follow suit quickly."

The word "flicker" is very popular in recent years, and its ancestor should be uncle Shan. If he can think of a normal person like Wei Fan, he will be crippled. He will sell the stretcher first and then sell the stretcher. There will be no problem in manufacturing, there will be no opportunity to create business opportunities.

Gao! It is really high! Similar to this is a story which was often heard in many sales training classes in the past few years.

However, the problem is that sketches can be laughed off and stories can be told.

The question is how to understand "flickering" and how to treat "flickering" in real life. In fact, most people take the attitude of "Huyou" to be a kind of vigilance and exclusion.

Wei Fan is an example. Finally, a "hotline" hotline is set up for future generations.

Whether it's a sketch or a story, it conveys such a message to us: take sales as an example: in order to accomplish our performance, we can do anything by hook or by crook.

The key to the problem is that if the operator of an enterprise wants to run and upgrade a brand long enough, then are you counting on your target customers, or selling your customers to your loyal customers? What do you think is a long term "hold up"? I think most enterprises choose the latter, but in actual work, many salesmen tend to value immediate interests, pay attention to short-term benefits, and make negative effects and intangible injuries to customers, enterprises and brands.

Unfortunately, many business operators often ignore this.

Here I give a case. I have served a brand of men's wear.

Trump

Shopping guide, her personal annual sales has reached 7 digits in successive years. Of course, this achievement is not accidental. She believes in the saying: "the market is unlimited and the customers are limited", so on the one hand, for the customers, she is the best consultant salesperson, according to the different shapes, shapes, complexion, occupation, and wearing occasions of the customers, they are reasonably matched and promoted. On the other hand, they are trying their best to turn customers into their "hard core" customers through many humanized ways after serving every customer.

For example, every customer who has done business with her has detailed information and can call hundreds of people.

customer

The names of customers are familiar with customers' stature, colors, fabrics, and editions. Keep in touch with them regularly, new products have special prices, timely notice, etc.

Unless we sell luxury goods, such as Routh RAS, limited production every year, we need to make appointments and queues for buying cars, and there is a "big rule" principle for the sale of most commodities.

The turnover is proportional to the rate of entering the shop, and it is directly proportional to the number of salesmen.

Customers who buy clothes can be classified into three categories:

New customer: the first customer to buy clothes

Regular customers: frequent customers

Word of mouth customers: customers who pass word of mouth and become old customers.

If a store's performance is too dependent on new customers, there is a big crisis.

The performance will be very unstable; if there are a number of old customers or word of mouth customers, the more the two types of customers occupy our customers, the better their performance will be.

Therefore, a good salesperson should not only sell goods, but also try to make customers repeat consumption repeatedly, become loyal customers of enterprises and constantly drive friends and relatives to spend.

In short, it is impossible to make a good sale on the basis of "flickering". Creating a loyal customer has no shortcut. It is a long-term work process that changes from quantitative change to qualitative change. It is a job that can be done well by heart.